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Leading Thoughts for November 21, 2024

Leading Blog

Now, if William Goldman or Mike Nichols reads your work and suggests you do X to it, you might want to listen, but if you alter your work for every rejection, you’ll end up running in all different directions trying to please an imaginary audience. It can be damaging and destructive.”

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Learn How To Better Communicate With Your Audience.

Rich Gee Group

Your audience might be a group of clients, a customer in your store, your team, or just the most significant prospect you’ll ever land. They think they know their audience - but they find out they’re WRONG. Understand your audience's issue, not your issue. Just the opposite – your audience will shut down. Be prepared.

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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Digital technologies have revolutionized how companies interact with their audiences, offering tools for personalization, real-time engagement, and data-driven decision-making. Digital platforms amplify marketing campaigns, enabling companies to reach wider audiences with personalized content.

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Unions Rejoice as the NLRB Bans Captive Audience Meetings

HR Digest

In a recent ruling, the NLRB banned “captive audience meetings” entirely, after finding it to be an extremely unlawful practice despite being a common one. The post Unions Rejoice as the NLRB Bans Captive Audience Meetings appeared first on The HR Digest.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Storytelling Mistakes: Do This, Not That for a More Memorable Story

Let's Grow Leaders

Think about your audience and what you want to achieve. (I They are too long. Use a storytelling framework to keep your story tight and on message. Distinguish the nice-to-have details from the must-haves. They lack purpose. I like to say what do you want your listeners to “think, do, and feel” as a result of hearing your story.)

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The Power of Storytelling in Leadership: Engaging Your Audience

The Center For Leadership Studies

The Power of Storytelling in Leadership: Engaging Your Audience When you’re engrossed in a good book or television series, it’s tempting to stay up late and read the next chapter or watch one more episode. Follow this step-by-step process: Create a hook: Engage your audience with an interesting opening statement.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?