Audience Bottom-up CFO Learning Curve 
Harvard Business Review
MAY 28, 2018
.” Simson wasn’t overconfident, but at this point, she felt like she knew every audience for experiential gifts that existed in the market, along with the most efficient ways to reach them. Furthermore, the traditional audience for experiential gifts was no longer connecting emotionally with the RedBalloon brand.
Harvard Business Review
JANUARY 15, 2016
” Hands shot up immediately, with responses like “Watch less TV!” A self-aware and seasoned leader, he recognized that he needed to rethink his support system, as he was really feeling the pressures of continued bottom-line performance in the context of slowing revenue growth. You and Your Team. Improving Yourself.
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