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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. In other words your content opens the virtual door between your business and a global audience.

Content 200
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Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. 2013 will be a year filled with opportunities and challenges for brand marketing.

Brand 208
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Marketing Yourself Through Social Media

Women on Business

Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. The most successful social media is built on a network leveraging the strengths of the person behind it and is completely authentic; it causes a stronger bond between your audience and it is how they relate to you.

Media 221
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A Better Way to START your SMART GOAL process

Let's Grow Leaders

This is an important audience whom I care about deeply and wanted to help. “Set a specific revenue goal and break down which markets your income will come from.” Authenticity & Transparency Career & Learning goal setting visualizing success' The Start of START. goals are vital. Everyone needs them.

Goal 450
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Is Your Message Relevant?

N2Growth Blog

They have some sort of emotive, intellectual, or instructional appeal to the audience being addressed. The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message (the relevant message) regardless of the medium, market, or constituency being addressed.

Audience 321
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Great Leaders Leverage Great Messaging | N2Growth Blog

N2Growth Blog

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Sadly, the reality is messaging is so impactful that it will often times have a greater impact on your career than your performance.

Blog 320
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162