How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. A chaiwala in Orissa, India, brews tea on a BioLite HomeStove.
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