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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

By monitoring customer behaviors, preferences, and trends, a business can adjust its marketing efforts in real time to better meet the needs of its audience. Now, more than ever, customers have the ability to easily share their experiences and opinions with a global audience, effectively making them brand ambassadors or vocal critics.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Establish clear guidelines for addressing complex questions and potential concerns openly and honestly. Develop a suite of storytelling tools (videos, presentations, brochures) to share the transformation narrative consistently. Establish processes for continuously gathering audience feedback to refine tailored messaging over time.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Establish clear guidelines for addressing complex questions and potential concerns openly and honestly. Develop a suite of storytelling tools (videos, presentations, brochures) to share the transformation narrative consistently. Establish processes for continuously gathering audience feedback to refine tailored messaging over time.

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Content Marketing Success Through Audience Targeting

Strategy Driven

Often the problem lies in a disconnect between the content creator and their audience. If a piece of content fails to pick up traction, it’s usually because it doesn’t fit what the audience was searching for. Content marketing towards your target audience is an essential piece of the puzzle. Conduct Market Research.

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Summarizing EEOC’s Harassment Prevention Guide For Constructors

HR Digest

The EEOC contractor guidelines titled Promising Practices for Preventing Harassment in the Construction Industry include recommendations to combat systemic harassment and the undesirable barriers that affect the underrepresented groups in the industry. The guidelines are not necessarily legally binding and cannot be externally enforced.

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December 2019 Leadership Development Carnival

Lead Change Blog

Welcome to the December Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, motivation, productivity, and more. Eileen reveals those stills and provides tips on how to develop them. Development. Communication.

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Stop Making Sense

Leading Blog

How can you subtract just enough reasonableness to rile up your audience, without sounding completely insane? Use direction-giving language, so your audience knows exactly what is expected of them. Sometimes—oftentimes—we don’t want to “move” an audience in the moment; we want to shift their very existence. Show Up To Stir Up.

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