Harvard Business Review

MAY 12, 2017

” Imagine you were sitting in the audience that day, about to begin constructing your career. For instance, people who entered adulthood during economic depressions tend to be attuned to economic and national security throughout their adult lives , and particularly cautious with their personal and professional finances.

Ethics 8

Ethics CEO Career Sample 8

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. In my last few posts, I’ve talked about LinkedIn for business (link) , Facebook for business (link) , and social networking in general.

Press Release 100

Press Release Discount PR Blog 100

Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198

Media Press Release Discount PR 198

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Value Proposition: What are you really offering your clients? What solutions are you selling? What makes you different than your competition? Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

Press Release Discount PR Open-book 157

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. This is a relatively new client, but I can tell you beyond a shadow of a doubt his positivity sets the tone for the entire organization and has produced incredible results.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Women on Business

JANUARY 24, 2011

To test service, put yourself in the shoes of your audience’s experience. There is no shortcut to playing the numbers when building an audience. Design stems from USE. Observation and role-playing are useful exercises. Research the prospect experiences of your competitors regularly. Curiosity instigates imagination.

Press Release 100

Press Release Discount Advertising Sharpe 100

Harvard Business Review

NOVEMBER 1, 2013

The Prophet Pacific Standard Is it ethical to charge people money in exchange for telling them that their debt is their own lazy fault? In the case of personal finance guru Dave Ramsey, the answer is "probably not." Maybe the companies would have been better off listening to a few college students. Andy O''Connell Whose Fault is Debt?

CFO 8

CFO Survey Globalization Document 8

Marshall Goldsmith

FEBRUARY 8, 2018

Darek Lenart – Senior VP HR, Finance MasterCard. Sanyin Siang – Executive Director of the Duke University Fuqua/Coach K Center on Leadership & Ethics (COLE). His vast experience from serving on the Committees of Finance, Judiciary, Education, and Rules. Former President, Dow Chemical USA. Author: The Launch Book.

Executive Coaching 70

Executive Coaching CEO Banking Magazine 70

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance.

Press Release 145

Press Release Discount Content Directory 145

In the CEO Afterlife

JUNE 8, 2016

Reynolds conducts a “smell” test, telling the audience that the competitor’s “ordinary, old-fashioned, soft paper bags” allow you to smell “the coffee inside, on the outside.” It made sense, because we looked at the competition as our well-financed enemy, and so there was no way we could win at the spending war,” says Bell. “So

Brand 100

Brand Brand Management Advertising Management 100