Remove Audience Remove Ethics Remove Marketing
article thumbnail

Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 286
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. By understanding these principles, individuals and businesses can learn to recognize when they're being influenced and how to persuade others ethically.

Influence 195
article thumbnail

Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

article thumbnail

ChatGPT's Sam Altman: “The Intelligence Age”

Rich Gee Group

He acknowledges that while AI will undoubtedly bring challenges, such as shifts in labor markets, it will also enable humanity to create, solve, and contribute in ways we have never imagined. Lowering the cost of computing will ensure that AI benefits a wider audience and prevent its use from becoming monopolized by the wealthy or powerful.

Altman 195
article thumbnail

The Future of Marketing: How List Brokerage Is Transforming Data Sourcing

Strategy Driven

In marketing, the quality of your data often determines the success of your campaigns. Whether you’re launching a new product or refining your outreach strategy, understanding how list brokerage can enhance your data sourcing could be the advantage you need to stay competitive in today’s market. What Is List Brokerage?

Marketing 108
article thumbnail

How to Leverage AI for Smarter Decision Making as a Leader

Lead from Within

As a leader, you can harness these tools to gain a deeper understanding of your organization’s performance, market trends, and customer behavior. By leveraging predictive analytics, you can anticipate market shifts, customer preferences, and potential challenges, allowing you to proactively adjust your strategies.