You Don’t Have to Be the Boss to Change How Your Company Works
Harvard Business Review
FEBRUARY 26, 2015
Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. ”) Within the video, you can see how he went to his audience’s OK zone and moved it, step by step, toward his target. The Power of Baby Steps.
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