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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Our homeless merchant’s theme is targeted at the male audience. This audience concludes that he is an honest humorist. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing.

Brand 245
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Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

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Leadership: A Global Perspective

N2Growth Blog

Needing a way to capture and document this event, I recruited Dan Evans , our Chief Marketing Officer , to join me on a journey that would span over 42,000 miles on four continents ( 11 countries total, including stops ) to interview and record sessions with experts in the science and art of leadership. Individual ownership.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences.

Brand 215
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Preview Thursday: Clarity First

Lead Change Blog

It allows product quality issues to persist to the point of costly and reputation-sapping recalls, or market-share erosion. She developed a keen understanding of customer value while serving in sales and marketing roles, and has extensive experience mitigating legal and compliance constraints.