Jason Womack

JUNE 25, 2011

I coordinated this activity 6 times in the past week, here in New York City, for audiences as small as 20 and as large as 37. If you're starting, or halfway there, or thinking you've made it.try this out: Lay out a blank piece of paper, get a pen, and set a timer for 12 minutes. Yeah, just 12.

Idea Generation 140

Idea Generation Hotels Brainstorming Short-term 140

Harvard Business Review

OCTOBER 10, 2012

Many of your ideas may be fascinating or clever, but you can't squeeze them all in — and no one wants to hear them all, anyway. The people in the audience are the stars of your show. It's shaped by your point of view and what's at stake (that is, why the audience should embrace your perspective). Be specific.

Audience 19

Audience Brainstorming Sharpe Software 19

Harvard Business Review

OCTOBER 10, 2012

Many of your ideas may be fascinating or clever, but you can't squeeze them all in — and no one wants to hear them all, anyway. The people in the audience are the stars of your show. It's shaped by your point of view and what's at stake (that is, why the audience should embrace your perspective). Be specific.

Audience 12

Audience Brainstorming Sharpe Software 12

Harvard Business Review

JANUARY 14, 2011

Faced with new limits on audience attention, advertisers that once assumed 30-second ad spots now must pack potent messages into the most fleeting of impressions. In our daily lives, moreover, we can see a very persuasive natural experiment playing out in the realm of marketing communications and advertising.

Altshuller 17

Altshuller TRIZ Innovation Constraint 17

Harvard Business Review

APRIL 30, 2013

You have to take your idea public, which means entering the "ideaplex" — that glamorous, treacherous place where videos go viral, TED stardom beckons, a thousand new authors publish each day, and think shops like IDEO make a business of idea generation. How does my idea connect with a greater "thinking journey?"

Influence 8

Influence How To Entrepreneur Kahneman 8

Harvard Business Review

JULY 6, 2015

The process for a single campaign includes idea generation, concept research, asset design, and – the final step – promotion. For some firms with large budgets, the expense is worth it if it means aligning their brand with a high-authority publisher and the right niche audience.

Advertising 8

Advertising ROI Content Marketing 8

Mike Cardus

NOVEMBER 22, 2010

In this talk people developed; Knowledge of where ideas generate How to apply creative ideas to innovative solutions Knowledge of how ideas evolve Which ideas to nurture and which to cull How to apply these fledgling ideas into marketing success for your business, and your-self Great talks with an amazing Buffalo, NY audience michael cardus is create-learning (..)

Team Building 94

Team Building Idea Generation Learning-by-Doing Creativity 94