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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

These roles, while distinct, are increasingly interwoven, and their synergy can unlock unprecedented opportunities for growth and innovation. This role involves integrating cutting-edge technologies, optimizing digital platforms, and fostering innovation to enhance operational efficiency and customer value.

Marketing 345
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What a Mechanical Shark Can Teach Us About Leadership and Innovation

Leading Blog

The scene is famous for the way it terrified audiences without ever showing the titular shark. After all, this was the scene he needed to “hook” the audience and keep their attention throughout the entire movie. In fact, an original, revolutionary vision isn’t innovation at all (and it certainly isn’t leadership).

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Leaders, Want To Master Innovation? Then Get Funny!

Tanveer Naseer

So to get the most out of innovation processes such as design thinking, truly creative leaders also need to master the social dynamics of… [wait for the punchline}…humor! We have witnessed that skilled leaders, those we call “Stand-Up Strategists”, understand the utility of humor to boost innovation. May the farce be with you.

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How To Build a Future Others Don’t See

Leading Blog

Success Is a Pitfall Past success kills innovation. To innovate, you need to let go of those things. Innovation’s Dirty Little Secret Innovation means discovering, not inventing. Create powerful visuals, become great at telling stories, invite others in, and think big, but don’t get too far ahead of your audience.

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7 Ways Young Leaders Can Be More Innovative

Joseph Lalonde

Young leaders are innovative. Young leaders are innovative. But young leaders can be even more innovative (and influential) with a few tweaks. But even before the light bulb people couldn’t say Edison wasn’t innovative. He was innovative. You better be if you’re wanting to be innovative.

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How Entrepreneurs Should Pitch When They Have Innovative Ideas

The Horizons Tracker

Earlier research showed that professional audiences, like investors, prefer concrete pitches that explain “how,” while lay audiences, such as students and crowdfunders, respond better to “why” pitches for abstract ideas.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. It means diving deep into your target audience, analyzing the competitive landscape, and keeping an eye on evolving economic trends.

Marketing 388