Remove Audience Remove Innovation Remove Technology
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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. In an age of smartphones, AI, and genetics, it seems crazy to think that the record sums invested in technology aren’t making more of an impact.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Success in this role hinges on the CMO’s ability to adapt quickly to market trends and technological advancements.

Marketing 221
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How To Leverage Technology As A Female Entrepreneur

Strategy Driven

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships.

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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

It’s not just about stretching their expertise over a broad array of responsibilities; today’s CMOs are expected to be fluent in the complexities of technology and its rapid advancements. Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite.

Marketing 221
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What a Mechanical Shark Can Teach Us About Leadership and Innovation

Leading Blog

The scene is famous for the way it terrified audiences without ever showing the titular shark. After all, this was the scene he needed to “hook” the audience and keep their attention throughout the entire movie. In fact, an original, revolutionary vision isn’t innovation at all (and it certainly isn’t leadership).

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Finding the Right Chief Experience Officer

N2Growth Blog

With an acute focus on customer experience, the CXO taps into vast reserves of customer data to craft innovative solutions that enhance user experiences, boost satisfaction, and build lasting loyalty. This know-how helps effectively reach and engage target audiences across various digital channels.

Diversity 195
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences. This development is logical, given our era of technology, with most people worldwide being linked through the internet. Personalization has become a buzzword in marketing, and for good reason.