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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

These roles, while distinct, are increasingly interwoven, and their synergy can unlock unprecedented opportunities for growth and innovation. This role involves integrating cutting-edge technologies, optimizing digital platforms, and fostering innovation to enhance operational efficiency and customer value.

Marketing 345
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What a Mechanical Shark Can Teach Us About Leadership and Innovation

Leading Blog

The scene is famous for the way it terrified audiences without ever showing the titular shark. After all, this was the scene he needed to “hook” the audience and keep their attention throughout the entire movie. In fact, an original, revolutionary vision isn’t innovation at all (and it certainly isn’t leadership).

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Success in this role hinges on the CMO’s ability to adapt quickly to market trends and technological advancements.

Marketing 388
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Creating the Conditions for Sustainable Innovation

Great Leadership By Dan

Here's some new research on innovation and a guest post by By Rich Wellins, Ph,D., Senior Vice President, Development Dimensions International (DDI): In the past year, innovation has risen to the top of the business agenda. It seems not a day goes by that the major media writes (or broadcasts) stories in innovation.

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Finding the Right Chief Experience Officer

N2Growth Blog

With an acute focus on customer experience, the CXO taps into vast reserves of customer data to craft innovative solutions that enhance user experiences, boost satisfaction, and build lasting loyalty. This know-how helps effectively reach and engage target audiences across various digital channels.

Diversity 360
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101 Things I Learned in Business School

Leading Blog

Even the most modest new data on a market, client, or technology, when probed seriously, can provoke expansive new insights that point toward a more informed decision. Innovative thinkers don’t merely retain and retrieve lots of information; often they identify and create new patterns and connections that reorient or reframe what others know.

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First Look: Leadership Books for July 2020

Leading Blog

Before Silicon Valley disrupted the world with new technologies and business models, America’s industrial giants paved the way. Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability.

Books 455