Lead on Purpose

DECEMBER 14, 2013

Katz from Massachusetts Institute of Technology, Sloan School of Management, notes that metrics are in use everywhere, but if the organization uses the wrong metrics, they will not achieve the expected results. While you assumed that your target audience was largely male, your sales records show that the majority of buyers were female.

Metrics 190

Metrics Management Katz How To 190

CO2

MARCH 29, 2012

Know your audience. Some meeting experts like Dr. Nadine Katz go so far as to check for beverage preferences and to see if the room has any flickering lights beforehand. Review their recent activity on web sites, blogs, Twitter, Facebook, and Linkedin. 2) State the purpose of the meeting and the outcome you seek.

Katz 120

Katz Review Audience Tools 120

The Horizons Tracker

FEBRUARY 5, 2020

At the recent annual conference of the European Institute of Technology and Innovation’s (EIT) healthcare division, Professor Gregory Katz, Chair of Innovation & Value in Health at the University of Paris School of Medicine, reminded the audience of the tremendous variation in care and outcomes across the European Union, whether in the 30-day (..)

Products 96

Products Productivity Innovation Technology 96

Harvard Business Review

SEPTEMBER 12, 2014

In fact, it goes back to research done by Katz and Lazarsfeld , two prominent sociologists, in the 1940’s and 50’s. By reaching a mass audience, and encouraging them to share, you increase the likelihood that a viral chain emerges and, even if it doesn’t, you still improve performance.

Influence 14

Influence Marketing Katz Media 14