Remove Audience Remove Katz Remove Technology
article thumbnail

How to use Measurement to Manage Like a Pro

Lead on Purpose

Katz from Massachusetts Institute of Technology, Sloan School of Management, notes that metrics are in use everywhere, but if the organization uses the wrong metrics, they will not achieve the expected results. While you assumed that your target audience was largely male, your sales records show that the majority of buyers were female.

Metrics 190
article thumbnail

Why We Need To Disseminate Innovation To Overcome The Productivity Paradox

The Horizons Tracker

Listening to the breathless commentary surrounding technologies such as AI and robotics and one could be minded to believe that technology is transforming life as we know it on a scale never seen before. The need to disseminate technology. in 2013, compared to 2.5% in 1992. in 2013, compared to 2.5%

article thumbnail

8 Steps to Prepare for (and Win) a Meeting

CO2

Know your audience. Some meeting experts like Dr. Nadine Katz go so far as to check for beverage preferences and to see if the room has any flickering lights beforehand. Nadine Katz go so far as to check for beverage preferences and to see if the room has any flickering lights beforehand.

Katz 120