How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. Photograph courtesy of BioLite.
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