Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. The most engaging communicators avoid trite expressions, whether in conversation or in writing. They use strong, simple words.
10 
Let's personalize your content