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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

This role involves integrating cutting-edge technologies, optimizing digital platforms, and fostering innovation to enhance operational efficiency and customer value. Their leadership is crucial in ensuring the organization remains agile and responsive in an era of constant technological change.

Marketing 345
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Leading Thoughts for November 21, 2024

Leading Blog

Now, if William Goldman or Mike Nichols reads your work and suggests you do X to it, you might want to listen, but if you alter your work for every rejection, you’ll end up running in all different directions trying to please an imaginary audience. It can be damaging and destructive.”

Audience 340
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A Post-Pandemic Productivity Gift You Can Bring Back to the Office

Let's Grow Leaders

Every Friday morning the most popular morning radio show in town hosted Live Audience Friday. After years of listening to Live Audience Friday, my sister, her husband, and I decided it was our turn, so we applied to visit. The show was as enjoyable as I hoped, the hosts’ interaction with the audience was kind, fun, and uplifting.

Products 571
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How to Use Social Media to Drive Social Change

Leading Blog

Goals must be humanistic or based on an understanding of your audience, actionable, testable, clear and meaningful. What is the most important message you want to leave your audience with—and why should they care? Engaging is about empowering the audience to care enough to want to do something themselves.

Media 285
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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Success in this role hinges on the CMO’s ability to adapt quickly to market trends and technological advancements.

Marketing 388
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

It’s not just about stretching their expertise over a broad array of responsibilities; today’s CMOs are expected to be fluent in the complexities of technology and its rapid advancements. Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite.

Marketing 286
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Three Skills Managers Need in a Post-Pandemic World

Leading Blog

Not only do managers need to grow more comfortable leveraging the technology, but they also need to learn how to present themselves and engage others while using it. Using features in the technology to increase engagement. Being more comfortable with limited audience feedback (such as silence).

Skills 390