Coaching Tip

SEPTEMBER 30, 2011

One of the biggest differences between B2B and B2C worlds is marketing. B2B companies invest to understand their customers as well, but the path they take is very different. Domain knowledge — The B2B buyer has the expertise and experience in the offering being considered. By Guest Author Sean Geehan.

B2C 95

B2C B2B Marketing CIO 95

Women on Business

JUNE 13, 2019

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B2B 252

B2B 252

Women on Business

MAY 31, 2013

Guest Posts b2b marketing marketing funnel' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.

Marketing 203

Marketing B2B 203

Let's Grow Leaders

SEPTEMBER 23, 2021

“Client” implies some type of ongoing relationship – B2B. Example: deciding based on location or frequent flier miles when perhaps they would choose somewhere else if these elements didn’t exist. 19:14 Clients vs customer. “Customer” tends to be more B2C. Do things not to sell them, but to check on them.

Customer Loyalty 425

Customer Loyalty Loyalty Video B2C 425

Women on Business

OCTOBER 22, 2019

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B2B 35

B2B Marketing Tips Content 35

Strategy Driven

JULY 5, 2024

The world of B2B sales is often plagued by lengthy sales cycles and the challenge of effectively showcasing complex products. By creating interactive, digital replicas of your products, it bridges the gap between traditional sales methods and the needs of modern B2B customers. Here, we will discuss, in detail, how it helps.

B2B 85

B2B Process Technology Industry 85

Strategy Driven

SEPTEMBER 26, 2023

In the ever-evolving landscape of B2B marketing, knowing how to generate B2B leads is crucial to staying competitive. Online marketing and B2B lead generation are the same thing. Content Marketing Content is king, and it remains at the core of a successful B2B lead generation strategy.

B2B 88

B2B Strategy Audience How To 88

The Horizons Tracker

JULY 1, 2020

It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers.

B2B 99

B2B B2C Construction Analysis 99

Strategy Driven

JULY 9, 2020

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In this guide, we will discuss some of the most effective B2B lead generation strategies for SaaS companies, starting with the first one. Effective B2B Content Marketing.

B2B 74

B2B Strategy B2C Company 74

General Leadership

MAY 20, 2021

Within business and commercial mediation, frequently a distinction is made between business-to-business (B2B), business-to-employee (B2E) and business-to-consumer (B2C) situations what is the definition of mediation agreement.… … Read the rest.

B2C 195

B2C B2B Definition 195

Innovation Excellence

FEBRUARY 24, 2025

by Braden Kelley and Art Inteligencia The importance of evangelists in organizations around the world is often misunderstood or underestimated, and too few organizations have made the incredibly rewarding investment into one or more of the valuable types of evangelists – who are particularly valuable in B2B organizations for reasons I hope will (..)

B2B 69

B2B Company Organization Brand 69

General Leadership

JANUARY 14, 2015

Curator Posts Afghanistan art B2B B2C climate Corporate culture Deborah Mills-Scofield Design for profit military NATC-A NATO not-for-profit Society STEAM STEM Switch and Shift Understanding' I focused my attention outside the aircraft at the Southern California Mojave-desert landscape and managed the flying side of the responsibilities.…

B2C 150

B2C B2B Construction Article 150

The Horizons Tracker

SEPTEMBER 8, 2024

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Interestingly, early-stage B2B startups emerged as the least inclined to undertake systematic marketing, despite being the segment most likely to benefit from it.

B2B 52

B2B Marketing B2C Sample 52

The Horizons Tracker

JULY 29, 2021

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space.

B2B 143

B2B How To Maturity Technology 143

Strategy Driven

JULY 22, 2018

This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses. The customer decides to create a B2B web platform from scratch. You just finished reading Four Risks to Avoid During B2B Web Development ! Solution: Take your time.

B2B 61

B2B Development Wilde Project 61

Leading Blog

FEBRUARY 1, 2020

In B2B and B2C? It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? How do you build an experimentation culture?

Books 307

Books Leadership B2C B2B 307

Joseph Lalonde

NOVEMBER 29, 2022

Use a B2B marketing consultant to outsource your business’s marketing activities. It’s important that you recognize your own limitations and understand the value of delegating certain jobs or responsibilities in order to free up time for more important tasks. Have a vision.

Succession 218

Succession Outsourcing How To B2B 218

Let's Grow Leaders

APRIL 19, 2024

And if you work in the B2B space, and you are a supplier to larger companies with NET ZERO COMMITMENTS– it’s important to know that 80% of the emissions are coming from suppliers. So if they ever want to hit THEIR GOAL… However, there are simple ways to do this.

Organization 180

Organization Supply Chain B2B Cooper 180

Women on Business

JULY 27, 2012

B2B sales are the hardest thing to do because you are not just selling to one person; you’re selling to an organization. I may not be able to use your service, but maybe someone in my network can and if I leave the conversation with a bad taste in my mouth I won’t refer you.

B2B 209

B2B Bottom-up Entrepreneur Reference 209

Lead Change Blog

JUNE 12, 2018

Although you’ll find many thought leadership articles aimed toward B2B, the process can be used as successfully on a B2C basis. The goal of thought leadership marketing is not to create sales heavy content, but to provide an entry point to your business by branding yourself as an expert.’ – Outbrain.com. Projecting an Image.

Marketing 238

Marketing Leadership B2C Brand 238

thoughtLEADERS, LLC

DECEMBER 22, 2022

I recently sat down with David (Ledge) Ledgerwood from the Leaders of B2B podcast to discuss improving leadership skills through better planning and decision-making. On this episode of the Leaders of B2B podcast, David Ledgerwood and I discussed some leadership lessons that can help B2B business leaders become more successful.

B2B 98

B2B Planning Skills Leadership 98

Leading Blog

NOVEMBER 3, 2023

A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. There is, on average, a 30 percent loss of efficiency in operating this across the siloed functions of sales, I.T., logistics, and finance.

Industry 336

Industry Stage-Gate Organization Company 336

thoughtLEADERS, LLC

OCTOBER 10, 2022

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 109

Brand B2B Organization Globalization 109

Eric Jacobson

NOVEMBER 18, 2024

Mehak Gandhi is the Head of Research at Valuecreator, Switzerland, where she designs and implements B2B growth accelerator programs and next-generation sales organization strategies. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI).

Strategy 86

Strategy How To B2B Resources 86

Kevin Eikenberry

MARCH 13, 2016

By Tim Sanders Making sales, especially in the B2B environment, is tougher and more complex than ever. If you are involved in B2B sales at all, you would certainly agree with that assertion. That is the opening salvo from Tim Sanders in his new book. In this book, Sanders takes that fact and does two […].

B2B 100

B2B Open-book Environment Books 100

Strategy Driven

JULY 28, 2017

As such, agile management can be extremely beneficial for B2B businesses. Agile project management can require a significant change within a B2B business. You just finished reading How Agile Project Management Can Improve Your B2B Business ! Better Results. It can be difficult to engage employees with a new method of working.

B2B 50

B2B Agility Project Management 50

Mills Scofield

NOVEMBER 5, 2014

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. Thank you Matt & Switch and Shift. " We don’t think of the military as a STEAMy organization, but parts of it are.

B2C 126

B2C Technology B2B Innovation 126

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. The following is a guest post by Adrian Davis.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. The following is a guest piece by Adrian Davis.

Strategy 267

Strategy CRM Development Document 267

Innovation Excellence

MAY 9, 2017

The stark truth of platforms and ecosystems for B2B companies is that there will never be one dominant platform that everyone accepts and leverages. In fact there will almost always be several segmented platforms in any company or industry. This means there is real value in being a platform bridge or connector.

B2B 43

B2B Industry Company B2C 43