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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding. The question is, what are some concrete steps to improve your brand as an entrepreneur? A business client has different needs from a consumer client.

Brand 195
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Important Characteristics Every Business Owner Should Have

Strategy Driven

If you don’t have what it takes, you will fail in your business career. Whether your business is B2B or B2C, you will still be serving someone. In other careers, you always have people above you to look after you and check that you are doing things right. That is not true. Photo courtesy of Mish Sukharev.

B2C 66
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Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. ” In the B2B world, though, the experience is very different. This is seldom a good approach. What should the company have done instead? Reputation.

B2B 8
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. All of these examples are B2C. If your business is B2C, the train is about to leave the station. clu/Getty Images. It was the right thing to do.

B2C 15
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 409
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What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

” Perhaps you originally left because you “felt dead-ended in your career and now have an opportunity to come back at a higher level.” “While my career path has not been a normal one, and I’m glad I left — I’ll never wonder ‘What if?’ She returned in 2015. And she did.

Company 15
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What It Takes to Become a Great Product Manager

Harvard Business Review

And they are likely part of a larger team of Product Managers.Pros: PMs are more likely to have mentoring and role models as well as development standards and best practice Close association with an engineering team can create strong relationships over time, which is great for long term impact/career growth.