B2B B2C Development Tactics 
Tanveer Naseer
AUGUST 7, 2012
A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business.
Tanveer Naseer
AUGUST 7, 2012
A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business.
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Strategy Driven
JUNE 9, 2014
The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. DEVELOP AND MAINTAIN A PRISTINE REPUTATION.
Harvard Business Review
NOVEMBER 20, 2018
All of these examples are B2C. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. But, full service means handoffs between humans, it means haggling. Buyers have become much less patient, and less forgiving of friction.
Harvard Business Review
APRIL 26, 2011
Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.
Harvard Business Review
NOVEMBER 5, 2015
This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B. The table below shows the usage rates across various strategic and tactical areas of marketing, and highlights how there’s plenty of room for improvement.
Harvard Business Review
DECEMBER 12, 2012
A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights. HBR Insight Center.
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