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You have to be ethical all the time. The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Like Santa Claus, mother Google keeps track of you all year long. You can’t just all of a sudden become nicer at Christmastime! You have to be nice all the time.
90% of them reference ethical behavior or use the word “integrity,” 88% mention commitment to customers, and 76% cite teamwork and trust. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.
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