B2B, B2C and Ethics - Leadership Digital

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Ethics

Santa Claus and Google. The same or just a coincidence?

Strategy Driven

DECEMBER 16, 2013

You have to be ethical all the time. The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Like Santa Claus, mother Google keeps track of you all year long. You can’t just all of a sudden become nicer at Christmastime! You have to be nice all the time.

Reputation

Reputation B2C B2B Customer Loyalty

Ban These 5 Words From Your Corporate Values Statement

Harvard Business Review

FEBRUARY 5, 2018

90% of them reference ethical behavior or use the word “integrity,” 88% mention commitment to customers, and 76% cite teamwork and trust. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C

B2C Ethics Teamwork B2B

Santa Claus and Google. The same or just a coincidence?

Ban These 5 Words From Your Corporate Values Statement

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