Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. Only they have the bird’s eye view of the operations.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. Only they have the bird’s eye view of the operations.

Strategy 267

Strategy CRM Development Document 267

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

NOVEMBER 20, 2018

” The intention was right, but there was no operational impact. All of these examples are B2C. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. I made a couple mistakes along the way.

B2C 14

B2C Energy Marketing B2B 14

Harvard Business Review

OCTOBER 6, 2015

It’s not feasible to lower prices across the board to match the web (“Our prices are the same as Amazon”) since Internet retailers typically have lower operating costs. Depending on the level of competition, hurdles can be used as a defensive or offensive pricing tactic.

Discount 8

Discount Retail Price B2C 8

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105