Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content. These systems are often paired with binaural and spatial audio, enhancing the immersive experience.

Video 87

Video B2C B2B Content 87

Strategy Driven

SEPTEMBER 22, 2020

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. In 2018, about 1.8 billion people across the world bought goods online.

Skills 94

Skills B2B Engineering Directory 94

Strategy Driven

SEPTEMBER 18, 2020

From producing goods to storing customer details, almost every aspect of your business involves technology. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements. Results Driven.

Outsourcing 80

Outsourcing B2C CRM B2B 80

Eric Jacobson

MARCH 18, 2013

WTF is incredibly relevant and timely because Solis explores the non-stop transformation happening in business today, driven by new social and mobile technologies. Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Technology and innovation is only accelerating.

B2B 56

B2B B2C Technology CRM 56

Strategy Driven

FEBRUARY 21, 2020

As technology gets better, it becomes easier to use the software to our advantage. There will be minimal confusion on what you need to conduct B2B and B2C interactions as well as in-house operations, and the lack of complexity will free up the IT department from working on the small stuff and allow them to focus on what really matters.

Budgeting 66

Budgeting B2C B2B Price 66

Harvard Business Review

SEPTEMBER 26, 2011

Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. But one of the keys to success was its strength in the B2B office coffee market, which allowed the company to refine its offer and build awareness before winning in the B2C market. These lessons may prove helpful to current companies.

B2C 14

B2C B2B Strategy Waterman 14

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

Influence 14

Influence B2B Globalization Webinar 14

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. There are several ways in which a company's actions and thinking need to change as it starts drawing on the knowledge embedded in social technologies.

Media 18

Media How To B2C SWOT 18

Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

B2C 9

B2C CEO Marketing B2B 9

Innovation Excellence

FEBRUARY 25, 2017

When Netflix put the Video Rental Retail stores in their coffins, there was still a sizable segment of people who missed the convenience, were suspect of a mail-order or streaming subscription service, or simply didn’t have the connectivity to enjoy it. Enter, RedBox. A new smart-automated adaptation of the Blockbuster model, scaled down to be.

Retail 48

Retail Video B2C B2B 48

Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.

B2B 10

B2B Workshop Chemicals B2C 10

Harvard Business Review

JANUARY 3, 2011

This strategy focuses on a key pricing principle that all B2B and B2C companies need to practice: articulate and charge for the value that you provide. As consumers become more comfortable with online shopping and price comparison technology becomes ubiquitous, physical retailers must confront this pricing issue today.

Price 15

Price Retail Strategy Discount 15

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Technology. Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010.

Brand 13

Brand B2C Market Segmentation Travel 13

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Caesars has taken that point of view to heart.

Marketing 15

Marketing Guidelines B2C Analysis 15

Harvard Business Review

APRIL 10, 2013

The personal connection is equally important in B2B as B2C sales — so long as you are not just competing on price and there is risk in the purchase decision, prospects will always be inclined to buy from someone they feel they know, like, and trust. Deliver highly personalized service at scale.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 9

Media B2B Content Disintermediation 9

Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8

USP Airlines Products Productivity 8

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. Brands are adopting different methods of personalization to encourage consumers to “opt-in.”

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. At the B2B level, vans have turned this dynamic on its head, investing in assets explicitly to provide showrooms that educate and raise awareness.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

DECEMBER 23, 2016

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

JUNE 23, 2015

Yet even though SKF has a century-long track record of keeping the wheels of industry turning, this new vision of bearings with brains by no means assures that SKF will prosper in the changeover in technology represented by the internet of things, in which every conceivable object can become a node on the net. Insight Center.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

FEBRUARY 7, 2018

Companies looking to exploit the branding potential unlocked by core digital technologies need to make the shift in their engagement with customers — from purchase to usage. Although our survey emphasized B2C brands, we believe the Purchase and Usage mindsets are equally, or even more, relevant for B2B brands.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

OCTOBER 30, 2015

Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

DECEMBER 13, 2017

If you are an aspiring PM concerned you lack the basic tech skills for the role, you might consider taking online courses such as the renowned Introduction to Computer Science ( CS50 ) course offered by Harvard University or one of the many intro and advanced technology courses offered by The Flatiron School.

Productivity 8

Productivity Products Core Competence Management 8

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Productivity 8

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Self-aware 8

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). A change like this requires re-examining and rationalizing multiple technology platforms, existing legal agreements, and entrenched perspectives.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

MAY 9, 2012

Improved engagement creates business value and strategic differentiation, and technology is enabling a shift from transactions to engagement. The recurring problem — culture always trumps technology in adoption of new tools. New models of engagement herald the death of B2B and B2C.

B2C 18

B2C Early Adopters B2B How To 18