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Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations

thoughtLEADERS, LLC

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 109
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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.

Directory 170
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How to Write a Job Description

ExactHire - Leadership

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Ideally, several stakeholders should be involved in crafting job ads. Best practices for Writing Job Descriptions.

How To 59
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

B2C 14
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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business Review

Time, whether measured by hours in a day or days in a career, is finite. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers. In other words, they connected with people who could help them with customer issues, such as staff in finance, legal, pricing, or marketing.

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To Spur Growth, Target Profitable "Prosumers"

Harvard Business Review

In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. They also are finicky about marketing ("how you market it").sometimes

Price 8
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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business Review

Career Transitions. Leaving a Stable Job to Create Your Dream Career. Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” You and Your Team Series.

Brand 8