To Spur Growth, Target Profitable "Prosumers"
Harvard Business Review
JANUARY 3, 2013
A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). In my teacher's mind, it was an investment in a future career. Prosumers can be the guide to finding unmet demand on the price/value curve.
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