Joseph Lalonde

NOVEMBER 29, 2022

Understanding the style of leadership that best suits your personality and skill set will help you become a more effective leader. The key to successful business leadership is establishing trust with the people you’re leading – be it your employees, colleagues, or partners. Establish trust and build relationships. Have a vision.

Succession 218

Succession Outsourcing How To B2B 218

Leading Blog

NOVEMBER 3, 2023

A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. Assign a leader to this organization and establish a leadership team to support that person. logistics, and finance. finance, I.T.,

Industry 333

Industry Stage-Gate Organization Company 333

The Horizons Tracker

JULY 29, 2021

Digitally maturing companies, in particular, are developing their digital talent at both leadership and employee levels and creating conditions that will enable the organization to experiment, learn, and collaborate in the marketplace.”. Use digital technology to enrich the customer experience.

B2B 143

B2B How To Maturity Technology 143

Strategy Driven

FEBRUARY 13, 2021

The process of developing performance measures can involve many steps. Promote Top Leadership Support . Goal-setting is arguably the most important part of developing measures. By identifying these, you can develop measures that particularly check for them. Processes and Steps involved in Creating Performance Measures.

Development 106

Development Short-term Long-term Mission Statement 106

Eric Jacobson

NOVEMBER 18, 2024

A company must assess the degree to which its sales team takes the customer’s strategy perspective into account and figure out how to use it to develop a joint three-year vision. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI).

Strategy 86

Strategy How To B2B Resources 86

Let's Grow Leaders

APRIL 10, 2023

One tool you receive when you participate in our foundational leadership development program is the Confidence Competence Model. It helps you to target your coaching and development efforts to what each person on your team most needs. And how do you do it without looking needy? Or maybe they don’t value what you do.

How To 234

How To Maturity Learning-by-Doing B2B 234

N2Growth Blog

OCTOBER 25, 2010

… Executive Development Opportunities. Kmax Blog Links Evan Carmichael – www.evancarmichael.com B2B Yellow Pages Directory B2BYellowpages.com is a leading Internet directory of resources useful to small businesses.

Directory 170

Directory Blog Brand Magazine 170

Mills Scofield

FEBRUARY 8, 2013

Just goes to show what great leadership can do! In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. Last month, we learned about Geneca's journey into creating a culture of innovation within the company. This seemed like a great model for Geneca.

Ryan 130

Ryan PR Project B2B 130

HR Digest

JANUARY 9, 2022

Leadership. B2B Marketing. Software proficiency. Motivation. Other crucial skills to put on a resume include: Problem Solving. Adaptability. Collaboration. Strong Work Ethic. Self-Confidence. Handling Pressure. Conflict Resolution. Customer Service. Business Etiquette. Adaptability. Attention to detail . Negotiation . Innovation .

Skills 111

Skills Six Sigma Porter B2B 111

Eric Jacobson

MARCH 18, 2013

Develop meaningful metrics. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding.

B2B 56

B2B B2C Technology CRM 56

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. So, it's my privilege to share today some of Debbie's insights on all these topics.

Marketing 50

Marketing CPA Leadership Budgeting 50

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Welcome Debbie Laskey to my blog!

Marketing 72

Marketing Real Estate B2C B2B 72

Innovation Excellence

AUGUST 7, 2020

After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! She naturally joined Louis Zero’s team as Shake my Firm project manager and then took on the development of Louis Zero workshop as a whole. Now, we have all the keys to start the product development.

Workshop 75

Workshop KPI Brand Project 75

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. DEVELOP AND MAINTAIN A PRISTINE REPUTATION.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Perhaps you’re wondering how to develop a job description for a service technician who will travel to repair equipment for clients. If your job description is for an industry-specific position, then include that information as a keyword.

How To 59

How To Travel Engineering Learning-by-Doing 59

Roundtable Talk

MAY 27, 2010

Since September of last year, I have had phone and/or face to face interviews with BMO (three times), Air Miles, Scotiabank, Canwest, CFIB, Interbrand, CTV, CIBC, Heart and Stroke Foundation, Laura Canada, B2B Trust and Modelo Molson to name a few. Whew, it was a lot of hard work but really rewarding. Bookmark the permalink.

Career 37

Career Blog Learning-by-Doing B2B 37

Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Video 50

Video Objective Loyalty B2B 50

Innovation Excellence

AUGUST 7, 2020

After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! She naturally joined Louis Zero’s team as Shake my Firm project manager and then took on the development of Louis Zero workshop as a whole. Now, we have all the keys to start the product development.

Workshop 44

Workshop KPI Brand Project 44

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage. Don’t believe the hype.

B2B 8

B2B AIDAS AIDA Disintermediation 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales. Yet the payoff is huge.

B2B 15

B2B Chemicals Analysis B2C 15

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand. For example, Cree Inc.

Strategy 14

Strategy B2B Insurance Business Model 14

Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. When product developers weren't sure where to launch a new home flooring offering, the CEO advised his R&D team to ask for input from employees in satellite offices throughout North America. Disconnects.

Productivity 15

Productivity Products Market Segmentation Sample 15

Harvard Business Review

AUGUST 10, 2018

Software and other companies that develop data mirrors and scores can grow their top and bottom lines with little or no marginal costs by building investable indices that correlate their unique insight and data to investor returns. Kensho uses not just raw financial data but data from all sorts of ‘alternative’ sources.).

Benchmarking 8

Benchmarking Software B2B Comparison 8

N2Growth Blog

NOVEMBER 30, 2010

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.

Brand 14

Brand Advertising B2C B2B 14

Harvard Business Review

OCTOBER 7, 2014

We went straight to the frontline people to ask if it would grab consumers — and also if it would work with our B2B intermediary customers in stores where the custom orthotics stations would be placed. Brent developed a decisive strategic insight from riding with sales reps on calls to customers. They said, “Yes.” That’s pivotal.

CEO 14

CEO Strategy Pharmaceuticals B2B 14

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 12

Incentives Sample Metrics Customer Loyalty 12

Harvard Business Review

JUNE 16, 2014

There needs to be an expectation within the team this is a shared leadership responsibility,” he says. One of your goals is to develop your team’s capacity to give feedback and help people get used to articulating how they feel the team is doing.” Do: Make sure your team understands that feedback is a shared leadership responsibility.

Team 15

Team How To Case Study Open-book 15

Harvard Business Review

JUNE 17, 2014

Most of the time equipment, control panels, and software in their industrial B2B divisions are still designed by engineers. But its efforts have primarily focused on consumer-facing divisions such as health care and appliances, rather than fully embracing design as key business function across the entire firm.

Supply Chain 10

Supply Chain Software B2B Brand 10

Harvard Business Review

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

JANUARY 7, 2016

The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. This doesn’t mean you should look at only those on your team with leadership titles or those who talk the most.

Content 8

Content Marketing Audience B2B 8

Harvard Business Review

MAY 18, 2018

Market leadership requires companies to create distinctive insight about the consumers they serve, insight drawn from data that only consumers themselves can provide. How B2B Companies Can Grow with Ecosystem Orchestration. Changing operating models now is essential to claiming leadership in the digital age.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). If the answers are inconsistent, or don''t reflect leadership''s intended positioning strategy, that can indicate one of two issues. What distinct value do its customers or clients get from it?

Bottom-up 9

Bottom-up Press Release Sample CIO 9

Harvard Business Review

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. ” Be positive.

Company 15

Company PR Learning-by-Doing Maturity 15

Harvard Business Review

OCTOBER 27, 2014

Apple has maintained a relatively high degree of control over how something is developed, and over how value can be captured from it, but the use and utility of its platform far exceeds anything that anyone at Apple could ever have imagined. Inside many companies, particularly in B2B settings, the notion of “liberation” remains challenging.

Innovation 9

Innovation Strategy Drucker Project 9