Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business.

Strategy 267

Strategy CRM Development Document 267

Lead on Purpose

NOVEMBER 23, 2013

For too many companies, business-to-business (B2B) customer engagement is dismally low. B2B companies are more likely to be successful and secure in their customer relationships if they help their customers succeed. The more a B2B company helps its customers perform, the more essential it becomes.

B2B 251

B2B Company Price Goal 251

Let's Grow Leaders

APRIL 10, 2023

One tool you receive when you participate in our foundational leadership development program is the Confidence Competence Model. It helps you to target your coaching and development efforts to what each person on your team most needs. And how do you do it without looking needy? Or maybe they don’t value what you do.

How To 234

How To Maturity Learning-by-Doing B2B 234

Leading Blog

NOVEMBER 3, 2023

A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. Assign a leader to this organization and establish a leadership team to support that person. logistics, and finance. finance, I.T.,

Industry 294

Industry Stage-Gate Organization Company 294

CEO Blog

DECEMBER 31, 2010

CEO Blog - Time Leadership Friday, December 31, 2010 Slow Down, Sell Faster I am really enjoying the snow. I would consider it a must read for anyone selling big ticket products particularly in a B2B environment. I call it CEO Blog - Time Leadership because of my keen interest in time. It is gorgeous out this morning.

Blog 190

Blog CEO Leadership Comparison 190

HR Digest

JANUARY 9, 2022

Leadership. B2B Marketing. Software proficiency. Motivation. Other crucial skills to put on a resume include: Problem Solving. Adaptability. Collaboration. Strong Work Ethic. Self-Confidence. Handling Pressure. Conflict Resolution. Customer Service. Business Etiquette. Adaptability. Attention to detail . Negotiation . Innovation .

Skills 111

Skills Six Sigma Porter B2B 111

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. So, it's my privilege to share today some of Debbie's insights on all these topics.

Marketing 50

Marketing CPA Leadership Budgeting 50

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage. Don’t believe the hype.

B2B 8

B2B AIDAS AIDA Disintermediation 8

Eric Jacobson

MARCH 18, 2013

Develop meaningful metrics. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding.

B2B 55

B2B B2C Technology CRM 55

N2Growth Blog

OCTOBER 25, 2010

… Executive Development Opportunities. Kmax Blog Links Evan Carmichael – www.evancarmichael.com B2B Yellow Pages Directory B2BYellowpages.com is a leading Internet directory of resources useful to small businesses.

Directory 170

Directory Blog Brand Magazine 170

Mills Scofield

FEBRUARY 8, 2013

Just goes to show what great leadership can do! In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. Last month, we learned about Geneca's journey into creating a culture of innovation within the company. This seemed like a great model for Geneca.

Ryan 130

Ryan PR Project B2B 130

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Perhaps you’re wondering how to develop a job description for a service technician who will travel to repair equipment for clients. If your job description is for an industry-specific position, then include that information as a keyword.

How To 59

How To Travel Engineering B2B 59

Harvard Business Review

AUGUST 10, 2018

Software and other companies that develop data mirrors and scores can grow their top and bottom lines with little or no marginal costs by building investable indices that correlate their unique insight and data to investor returns. Kensho uses not just raw financial data but data from all sorts of ‘alternative’ sources.).

Benchmarking 8

Benchmarking Software B2B GAAP 8

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Welcome Debbie Laskey to my blog!

Marketing 69

Marketing Real Estate B2C B2B 69

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. DEVELOP AND MAINTAIN A PRISTINE REPUTATION.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand. For example, Cree Inc.

Strategy 11

Strategy B2B Insurance Business Model 11

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

MAY 18, 2018

Market leadership requires companies to create distinctive insight about the consumers they serve, insight drawn from data that only consumers themselves can provide. How B2B Companies Can Grow with Ecosystem Orchestration. Changing operating models now is essential to claiming leadership in the digital age.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales. Yet the payoff is huge.

B2B 15

B2B Chemicals Analysis B2C 15

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JANUARY 7, 2016

The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. This doesn’t mean you should look at only those on your team with leadership titles or those who talk the most.

Content 8

Content Marketing B2B Audience 8

Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. When product developers weren't sure where to launch a new home flooring offering, the CEO advised his R&D team to ask for input from employees in satellite offices throughout North America. Disconnects.

Products 15

Products Productivity Market Segmentation Sample 15

Harvard Business Review

DECEMBER 4, 2017

” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development. Splunk , a San Francisco-based B2B software firm, is a case in point. Training and Development. There are ways to avoid these blind spots, however.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development. Splunk , a San Francisco-based B2B software firm, is a case in point. Training and Development. There are ways to avoid these blind spots, however.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

OCTOBER 7, 2014

We went straight to the frontline people to ask if it would grab consumers — and also if it would work with our B2B intermediary customers in stores where the custom orthotics stations would be placed. Brent developed a decisive strategic insight from riding with sales reps on calls to customers. They said, “Yes.” That’s pivotal.

CEO 11

CEO Strategy Pharmaceuticals B2B 11

Harvard Business Review

FEBRUARY 10, 2016

We also saw this pattern in the sales departments of other B2B sales organizations we worked with. These programs direct special development and retention resources to employees who have been identified as having an opportunity to be future leaders at the company. Large networks can predict potential.

B2B 8

B2B Emotional Intelligence Tools Audience 8

Harvard Business Review

JUNE 17, 2014

Most of the time equipment, control panels, and software in their industrial B2B divisions are still designed by engineers. But its efforts have primarily focused on consumer-facing divisions such as health care and appliances, rather than fully embracing design as key business function across the entire firm.

Supply Chain 8

Supply Chain Software B2B Brand 8

Harvard Business Review

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MAY 4, 2016

He noted his accomplishments in several areas: strategy development and execution, branding and marketing, sales, partnerships, and IP. I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M 75M to more than $14.5M in four years. 5M to $10M.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

JUNE 6, 2013

Second, there has been little motivation for Chinese firms to develop branding capability, in part because most top companies have not been in a competitive context in which branding was important. In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 12

Incentives Sample Customer Loyalty Metrics 12

Harvard Business Review

MARCH 1, 2016

research on B2B purchases indicates that 25% of the buying decision depends on the interaction with the sales professional. But remember, every hour spent developing an opportunity that’s outside your sweet spot is a non-strategic use of time, energy, and resources. McKinsey & Co. It’s a balancing act.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Products 8

Products Productivity Core Competence Management 8

Harvard Business Review

MARCH 14, 2016

Palantir, a B2B company founded in 2004 and offering a suite of software applications for integrating, visualizing, and analysing data, has around 1,500 employees worldwide and is valued around $20 billion today. Unicorns are: Small in size. Until 2014, Uber had fewer than 500 employees; today their headcount is around 3,000 people.

Company 8

Company Succession Analysis Entrepreneur 8