Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). However, our experience has been that [when a product fails] it’s not a technology problem or a pure R&D problem — it is really around marketing, customer segments, and of course pricing. Will it be bundled with something else? They let evidence and facts drive innovation processes.

Price 14

Price Products Productivity Simon 14

Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

JANUARY 18, 2016

Implications for city leaders: Leaders should loosen restrictions so that private finance can invest in improvements to physical infrastructure, to better use what already exists. Elites can be distracted by cool technology and tourist-friendly innovations, but that’s not the whole story. Segment 3: Emerging Economy, New City.

Real Estate 8

Real Estate Entrepreneur Finance How To 8

Harvard Business Review

MARCH 26, 2015

The marketing and sales team of one major technology vendor, for instance, partnered with risk to assemble a range of financing packages to help its mid-market clients fund upgrades, manage invoice payments, and smooth cash flows. The finance team brought its scenario modeling tools to bear. Cross-pollinate your talent.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

AUGUST 3, 2016

Consider the core mission of the modern IT department: Taking in all the technology “mess” (often from several different divisions), developing the necessary competencies, and delivering savings and efficiency to the company. The unit has fewer than 100 people divided among data science/analytics, technology, and social media.

Operations 8

Operations Chemicals Agility Supply Chain 8

Harvard Business Review

SEPTEMBER 19, 2016

Their supply chain team offered to reformulate products using a different and cheaper technology, so that they could cut down on costs instead of having to raise prices substantially. For instance, one of our B2B clients raised prices by 15-20% following a currency depreciation. They incentivize the wrong priorities.

Price 8

Price Globalization Depreciation Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

SEPTEMBER 4, 2017

Buoyed by low-margin structures and new technological architectures that could support lower costs, the competitors that entered your industry were able to take more and more market share — eventually convincing even your best customers to embrace their products and services. Asset-light businesses are not financed with debt.

Christensen 8

Christensen Finance Innovation B2B 8

Harvard Business Review

NOVEMBER 27, 2018

Clearly these leaders believe that digitalization offers exciting new, technology-enabled ways for organizations to engage with stakeholders, deliver a superior experience across the life cycle of their business, manage costs, and improve productivity. Digital business also is creating new challenges for information and technology (I&T).

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding. Take, for example, the impact of online technology.

Education 8

Education Levitt Retail Training 8