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by John • October 30, 2011 • HumanResources , Leadership , Marketing , Strategy • 4 Comments. Here’s how the Fortis B2B team define themselves: Natural gas is our business. HumanResources. In the CEO Afterlife. Main menu Home. Leadership. The Essence of Strategy (Part 2). Search My Site.
Even worse, functional processes — finance, humanresources, sales, etc. A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. They result in information hoarding and lack of communication.
The LinkedIn platform is designed with built-in features you can use to promote your brand to B2B audiences. Your profile page includes an SEO-oriented description field that displays up to 156 characters on search engine previews, with room for more characters that can be viewed by human readers.
For those of us in b2b and thing this analogy is irrelevant – think again. For those that say they “do not have time, they need a refocus – applicants can no longer be treated as meat in a butchers, but as customers of the business. If we treat them poorly this time, they may not buy for us for life.
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