Let's Grow Leaders

APRIL 19, 2024

And if you work in the B2B space, and you are a supplier to larger companies with NET ZERO COMMITMENTS– it’s important to know that 80% of the emissions are coming from suppliers. Finally, encourage a rotational flow of innovative ideas to keep your sustainable organization’s practices fresh and effective.

Organization 180

Organization Supply Chain B2B Cooper 180

thoughtLEADERS, LLC

OCTOBER 10, 2022

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 109

Brand B2B Organization Globalization 109

Mills Scofield

NOVEMBER 5, 2014

As Deb described STEAM and its role in for/not-for-profit businesses, B2B and B2C, Matt realized that much of his work in his recent deployment to Afghanistan depended on STEAM. Afghan Air Force Culture Customer Needs Design Thinking Innovation Leadership NATC-A STEAM STEM Strategy' Thank you Matt & Switch and Shift. "

B2C 126

B2C Technology B2B Innovation 126

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Leadership Biz Cafe Podcast #6 – Andrea Kates on Fostering Innovation The Role Leaders Play In Developing Great Teams The Role Leaders Play In Discovering Your Organization’s Hidden Talent.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Leadership Biz Cafe Podcast #6 – Andrea Kates on Fostering Innovation 5 Strategies To Free Your Team From Organizational Silos The Role Leaders Play In Discovering Your Organization’s Hidden Talent.

Strategy 267

Strategy CRM Development Document 267

LDRLB

MARCH 14, 2012

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Books 119

Books B2C Review B2B 119

The Horizons Tracker

SEPTEMBER 8, 2024

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Interestingly, early-stage B2B startups emerged as the least inclined to undertake systematic marketing, despite being the segment most likely to benefit from it.

B2B 52

B2B Marketing B2C Sample 52

The Horizons Tracker

JULY 29, 2021

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space.

B2B 143

B2B How To Maturity Technology 143

Mills Scofield

JUNE 3, 2014

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

In the CEO Afterlife

OCTOBER 30, 2011

Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. This statement brings clarity.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Innovation Excellence

MAY 9, 2017

The stark truth of platforms and ecosystems for B2B companies is that there will never be one dominant platform that everyone accepts and leverages. In fact there will almost always be several segmented platforms in any company or industry. This means there is real value in being a platform bridge or connector.

B2B 48

B2B Industry Company B2C 48

LDRLB

MARCH 14, 2012

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Review 98

Review Books B2C Competitive Advantage 98

First Friday Book Synopsis

MAY 25, 2011

Lisa Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative style to her position at Hammer and Company. the world’s largest B2B distributor of electronic components and [.].

Hammer 80

Hammer B2B Operations Innovation 80

N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management. I Think Not.

Directory 170

Directory Blog Brand Magazine 170

Innovation Excellence

APRIL 2, 2019

Last November, I attended the speech of David Skok at Web Summit 2018: it was related to startups scale-up in B2B business. I’m sensitive to the topic, being a participant of the Scale-Up Peer Group, and having drafted the Scale-Up Canvas for intrapreneurs who want to scale-up. Nevertheless, I was quite impressed by the quality.

B2B 87

B2B Participative Quality Incubator 87

Innovation Excellence

JULY 12, 2020

Experimenting 100 innovative solutions over 20 countries in Africa twice a year: that’s the process we describe in this compelling interview with David L. Ross , Innovation teacher at Carnegie Mellon University , about corporate open innovation in Africa, initially published in Disrupt Africa.

Innovation 60

Innovation Open-book Market Penetration Entrepreneur 60

LDRLB

NOVEMBER 2, 2011

Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. If the group I worked with is still there (which I highly doubt), they are now singing from the new parent’s strategic hymn sheet.

Strategy 100

Strategy Competitive Advantage B2B Seminar 100

Strategy Driven

DECEMBER 18, 2020

Passion, coupled with innovative problem-solving, could beat all obstacles blocking your digital journey! This is one reason why 64% of the B2B marketers outsource their demanding copy needs. Write a stellar copy. It doesn’t matter if you have a food business, a construction company, or even a photography studio.

Engineering 131

Engineering Advertising B2B Outsourcing 131

HR Digest

JANUARY 9, 2022

Innovation . B2B Marketing. Adaptability. Attention to detail . Negotiation . Proposal writing . Task delegation . People management . Dealing with stress. Technological savviness. Six Sigma techniques. Porter’s Five Forces. Data analysis. Web analytics. A/B Testing. Best Resume Tips.

Skills 111

Skills Six Sigma Porter B2B 111

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Now we can learn about their journey into sharing their talents and treasures with their community. Just goes to show what great leadership can do! From here, we identified the key activities and challenges faced in each area.

Ryan 130

Ryan PR Project B2B 130

Eric Jacobson

MARCH 18, 2013

Technology and innovation is only accelerating. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. What is B2B or B2C truly about any way? it's not slowing down. This isn't a time to react.

B2B 56

B2B B2C Technology CRM 56

HR Digest

NOVEMBER 18, 2021

Innovation . B2B Marketing. Stress management . Critical thinking . Productivity. Organization . Emotional intelligence. Problem-solving . Adaptability. Attention to detail . Negotiation . Proposal writing . Motivation . Task delegation . People management . Dealing with stress. Six Sigma techniques. Porter’s Five Forces. A/B Testing.

Skills 111

Skills Six Sigma Software CRM 111

Rapid BI

JANUARY 14, 2012

Disruptive Innovations that have impacted B2B Marketing Disruptive Innovations that have impacted business & B2B Marketing Looking through some of this data raises some interesting thoughts. Especially that some firms just seem to keep being there.

B2B 42

B2B Disruptive Innovation Innovation Marketing 42

LDRLB

NOVEMBER 2, 2011

Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. This statement brings clarity.

Strategy 74

Strategy Competitive Advantage B2B Seminar 74

Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The proliferation of video devices is fueled by ever-expanding connectivity , infrastructure virtualization, and technological innovation. These systems are often paired with binaural and spatial audio, enhancing the immersive experience.

Video 87

Video B2C B2B Content 87

Strategy Driven

FEBRUARY 18, 2020

This isn’t a flash in the pan, and led to a strong showing in new food innovations. The B2B media campaign by PPR&C highlights some of the best features of pushing plant-based meat. And how far along is the food industry with producing a suitable replacement? It’s Already Here. Branding Is Everything.

Development 82

Development Price Brand B2B 82

Skip Prichard

JANUARY 14, 2020

Bean, Mayo Clinic, MOD Pizza and Bob’s Red Mill to the layer of B2B companies whose names are lesser known but equally great – I can assure you that flashy perks have little to do with performance. Support for customer-focused innovation. Instead, I’ve discovered that every company’s culture is, on the surface, quite distinct.

Airlines 115

Airlines Mission Statement Customer Loyalty Mayo 115

The Horizons Tracker

OCTOBER 23, 2021

In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. It has required objectivity, focus, and belligerent levels of tenacity. In short, I’ve learned a few lessons on the way.

Price 80

Price B2C Objective B2B 80

Innovation Excellence

AUGUST 7, 2020

After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! Configurable at all times, it’s a space for creation where we prototype, innovate with our customers, meet at our events, test and much more. Could you describe for us the successive steps and timeline?

Workshop 75

Workshop KPI Brand Project 75

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. This goes for B2B, B2C, and B2B2C markets.

Marketing 105

Marketing Content Audience Brand 105

Eric Jacobson

JANUARY 15, 2012

From a business perspective, the best marketing professionals are innovative, open-minded, adaptable, and enjoy working with all types of people. Most people who work in marketing focus on the entire customer lifecycle from prospecting to building relationships to creating a sale to building repeat business.

Marketing 72

Marketing Real Estate B2C B2B 72

Rapid BI

NOVEMBER 7, 2012

They need to innovate , they need to meet the changing expectations of customers. For those of us in b2b and thing this analogy is irrelevant – think again. Its time for change here – for the potentially negative image we leave job applicants with, could easily impact the brand image with that individuals and their network.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Strategy Driven

APRIL 24, 2018

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Once you have aced this and you deliver an exceptional customer experience, you can then enhance upon it with innovative approaches to marketing.

Marketing 51

Marketing B2C B2B Content 51

Strategy Driven

DECEMBER 10, 2014

Many try to come up with new ideas, but few are innovative without trying. Whether your business is B2B or B2C, you will still be serving someone. Creative people always have new ideas and can expand on the ideas of others. That means that you can see ways to improve products and services. Few people are creative by nature. Compassion.

B2C 66

B2C Entrepreneur B2B Emotional Intelligence 66

Strategy Driven

AUGUST 30, 2019

Serving Customers Better: Whether it’s disposable consumer goods or high-end B2B services, every business wants to give its customers what they want. Accurate demand forecasting helps to improve customer satisfaction by ensuring that supply matches demand as closely as possible.

Efficiency 58

Efficiency Disaggregation B2B Long-term 58

Strategy Driven

APRIL 18, 2019

Conversely, only 39% of B2B marketers said that they had one. While you may fall flat on your face with some of them, you could also be at the forefront of innovation and already be ahead of the race when your competition comes in. Whether it’s Facebook live, AI, or Snapchat, you have to leave space for trial and error.

Content 50

Content Marketing How To Audience 50

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. But you’ll appeal to more desirable applicants if you highlight the opportunity to “work with some of the most innovative and culturally diverse software clients in the world.”. Include keywords that specify required skillsets.

How To 59

How To Travel Engineering Learning-by-Doing 59