The Horizons Tracker

JULY 29, 2021

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space. Use digital technology to enrich the customer experience.

B2B 143

B2B How To Maturity Technology 143

Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. This makes social media video one of the most effective marketing tools for 2023. Major global players have a strong presence in the connected TV market. This can lead to higher website traffic, engagement, and conversions.

Video 90

Video B2C B2B Brand 90

Strategy Driven

APRIL 18, 2019

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019. Conversely, only 39% of B2B marketers said that they had one. Narrow your Audience Down.

Content 50

Content Marketing How To Audience 50

Strategy Driven

APRIL 24, 2018

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. Let’s get this straight your product or service is your best marketing tool.

Marketing 51

Marketing B2C B2B Content 51

Strategy Driven

DECEMBER 18, 2020

Instead of analyzing the market, their aim is to come up with a flawless product structure. Passion, coupled with innovative problem-solving, could beat all obstacles blocking your digital journey! Essentially, a copy refers to the marketing text found on leaflets, flyers, and billboards. Write a stellar copy.

Engineering 132

Engineering Advertising B2B Outsourcing 132

HR Digest

JANUARY 9, 2022

Innovation . B2B Marketing. Adaptability. Attention to detail . Negotiation . Proposal writing . Task delegation . People management . Dealing with stress. Technological savviness. Six Sigma techniques. Porter’s Five Forces. Data analysis. Web analytics. A/B Testing. Best Resume Tips.

Skills 111

Skills Six Sigma Porter B2B 111

Strategy Driven

FEBRUARY 18, 2020

This isn’t a flash in the pan, and led to a strong showing in new food innovations. The B2B media campaign by PPR&C highlights some of the best features of pushing plant-based meat. The impossible whopper had a great marketing push due to its whopper roots. It’s Already Here. Branding Is Everything.

Development 82

Development Price Brand B2B 82

The Horizons Tracker

OCTOBER 23, 2021

In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. One of our FinTechs operates in a very exciting new market, where we were seeing large swathes of VC capital being channeled.

Price 81

Price B2C Objective B2B 81

Mills Scofield

JUNE 3, 2014

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

HR Digest

NOVEMBER 18, 2021

Innovation . B2B Marketing. Stress management . Critical thinking . Productivity. Organization . Emotional intelligence. Problem-solving . Adaptability. Attention to detail . Negotiation . Proposal writing . Motivation . Task delegation . People management . Dealing with stress. Six Sigma techniques. Porter’s Five Forces.

Skills 111

Skills Six Sigma Software CRM 111

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Eric: What personality traits are ideal for a marketing leader ?

Marketing 69

Marketing Real Estate B2C B2B 69

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 8

B2B Chemicals Venture Funding Engineering 8

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Rapid BI

JANUARY 14, 2012

Disruptive Innovations that have impacted B2B Marketing Disruptive Innovations that have impacted business & B2B Marketing Looking through some of this data raises some interesting thoughts. Especially that some firms just seem to keep being there.

B2B 42

B2B Disruptive Innovation Innovation Technology 42

Eric Jacobson

MARCH 18, 2013

Technology and innovation is only accelerating. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. What is B2B or B2C truly about any way? it's not slowing down. This isn't a time to react.

B2B 55

B2B B2C Technology CRM 55

N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# … Executive Development Opportunities. b2bYellowpages.com – Comprehensive local and international business and phone directory.

Directory 170

Directory Blog Brand Magazine 170

Strategy Driven

AUGUST 30, 2019

Macro Demand Forecasting: The “big picture” demand forecasting technique that looks ahead at broader market conditions to help plan a business’s overarching strategies. Serving Customers Better: Whether it’s disposable consumer goods or high-end B2B services, every business wants to give its customers what they want.

Efficiency 58

Efficiency Disaggregation B2B Uncertainty 58

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Often considered the “Mother of Cause Marketing”, Ms. Cause marketing, she said, was going in a new direction: Leveraging core competencies to make a positive difference in the community, on employees and the bottom line.

Ryan 130

Ryan PR Project B2B 130

Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging.

B2C 8

B2C CEO Marketing B2B 8

Strategy Driven

DECEMBER 24, 2019

Your great business idea won’t be enough to get it off the ground; you will need a whole load of motivation, marketing techniques and a strong mindset. It’s better to supply one or two excellent and innovative products than sell every item under the sun. Professional Marketing Goes A Long Way. Your Business Isn’t About You.

Motivation 13

Motivation Marketing Succession Audience 13

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Every marketer believes the customer experience is important.

Creativity 14

Creativity Marketing Agility Budgeting 14

ExactHire - Leadership

APRIL 23, 2021

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Ideally, several stakeholders should be involved in crafting job ads. Best practices for Writing Job Descriptions.

How To 59

How To Travel Engineering B2B 59

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

MARCH 7, 2011

We have done this collaboration for several years now, and it's enlightening to see how the students are facing an ever-changing set of innovation challenges. This means bundled solutions where you provide an end-to-end package, especially for B2B companies. It's a death spiral. Challenge 3: Risk.

Innovation 15

Innovation B2B Price Trends 15

Harvard Business Review

SEPTEMBER 24, 2013

The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Hence the focus on non-consumers. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 12

Marketing Guidelines B2C Analysis 12

Harvard Business Review

MARCH 12, 2012

The topic — part of a series on innovation sponsored by Singapore's Economic Development Board and coordinated by Harvard Business Review — was "What's the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?". billion by 2030. Reaching this vast middle won't be easy, I said.

Marketing 14

Marketing Hedge Chief Technology Officer Supply Chain 14

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book. How can we reclaim the Internet from this dreck?

Marketing 8

Marketing Cost Content Media 8

Rapid BI

NOVEMBER 7, 2012

They need to innovate , they need to meet the changing expectations of customers. They know it’s a tough market and do not blame the employer for not being given the post, but they do hold the company accountable for the way they were treated throughout the process. HR and in particular recruitment needs to change.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. B2B customers regard a solution as something that helps their business. Rolls Royce runs the engines you see on the wings of your plane. Syngenta offers rice farmers planted fields.

B2B 15

B2B Business Objectives Focus Group Marketing 15

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 But coffee has seen other innovations, too.

B2C 14

B2C B2B Strategy Waterman 14

Harvard Business Review

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Personalization and Customization: The Answer to Retaining Customers.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

MAY 22, 2018

This might have worked in the past when markets moved incrementally. But in a global business environment that is changing exponentially , the market moves too quickly. What makes this a quest is that there is likely no product currently on the market or no existing demand from consumers. Too much is simply unpredictable.

Organization 11

Organization Company Venture Capitalist B2B 11

Harvard Business Review

MAY 18, 2018

Market leadership requires companies to create distinctive insight about the consumers they serve, insight drawn from data that only consumers themselves can provide. How B2B Companies Can Grow with Ecosystem Orchestration. It extends into end-to-end consumer solutions, data sharing, and open innovation.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

SEPTEMBER 4, 2017

Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. But the corporate innovators we’ve talked to all know that. They’ve read Christensen’s book The Innovator’s Dilemma.

Christensen 8

Christensen Finance Innovation B2B 8

Harvard Business Review

SEPTEMBER 9, 2014

(About two-thirds were in B2B businesses.). Not surprisingly, they advocate bringing marketing and monetizing concerns much further forward in the R&D process. HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem?

Price 11

Price Products Productivity Simon 11

Harvard Business Review

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Incubator 9

Incubator Company Policies B2C 9