Innovation Excellence

FEBRUARY 24, 2025

by Braden Kelley and Art Inteligencia The importance of evangelists in organizations around the world is often misunderstood or underestimated, and too few organizations have made the incredibly rewarding investment into one or more of the valuable types of evangelists – who are particularly valuable in B2B organizations for reasons I hope will (..)

B2B 73

B2B Company Organization Brand 73

The Horizons Tracker

JULY 29, 2021

That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. The researchers conducted interviews with around 1,000 transformation leaders, with 20 detailed case studies produced of digital transformation in the B2B space. Use digital technology to enrich the customer experience.

B2B 143

B2B How To Maturity Technology 143

Mills Scofield

JUNE 3, 2014

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# … Executive Development Opportunities. b2bYellowpages.com – Comprehensive local and international business and phone directory.

Directory 170

Directory Blog Brand Magazine 170

Strategy Driven

DECEMBER 18, 2020

Instead of analyzing the market, their aim is to come up with a flawless product structure. Passion, coupled with innovative problem-solving, could beat all obstacles blocking your digital journey! Essentially, a copy refers to the marketing text found on leaflets, flyers, and billboards. Write a stellar copy.

Engineering 131

Engineering Advertising B2B Outsourcing 131

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Eric: What personality traits are ideal for a marketing leader ?

Marketing 72

Marketing Real Estate B2C B2B 72

Innovation Excellence

JULY 12, 2020

Experimenting 100 innovative solutions over 20 countries in Africa twice a year: that’s the process we describe in this compelling interview with David L. Ross , Innovation teacher at Carnegie Mellon University , about corporate open innovation in Africa, initially published in Disrupt Africa.

Innovation 60

Innovation Open-book Market Penetration Entrepreneur 60

HR Digest

JANUARY 9, 2022

Innovation . B2B Marketing. Adaptability. Attention to detail . Negotiation . Proposal writing . Task delegation . People management . Dealing with stress. Technological savviness. Six Sigma techniques. Porter’s Five Forces. Data analysis. Web analytics. A/B Testing. Best Resume Tips.

Skills 112

Skills Six Sigma Porter B2B 112

Strategy Driven

APRIL 24, 2018

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. Let’s get this straight your product or service is your best marketing tool.

Marketing 51

Marketing B2C B2B Content 51

Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. This makes social media video one of the most effective marketing tools for 2023. Major global players have a strong presence in the connected TV market. This can lead to higher website traffic, engagement, and conversions.

Video 87

Video B2C B2B Content 87

Strategy Driven

FEBRUARY 18, 2020

This isn’t a flash in the pan, and led to a strong showing in new food innovations. The B2B media campaign by PPR&C highlights some of the best features of pushing plant-based meat. The impossible whopper had a great marketing push due to its whopper roots. It’s Already Here. Branding Is Everything.

Development 82

Development Price Brand B2B 82

Strategy Driven

APRIL 18, 2019

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019. Conversely, only 39% of B2B marketers said that they had one. Narrow your Audience Down.

Content 50

Content Marketing How To Audience 50

HR Digest

NOVEMBER 18, 2021

Innovation . B2B Marketing. Stress management . Critical thinking . Productivity. Organization . Emotional intelligence. Problem-solving . Adaptability. Attention to detail . Negotiation . Proposal writing . Motivation . Task delegation . People management . Dealing with stress. Six Sigma techniques. Porter’s Five Forces.

Skills 111

Skills Six Sigma Software CRM 111

Rapid BI

JANUARY 14, 2012

Disruptive Innovations that have impacted B2B Marketing Disruptive Innovations that have impacted business & B2B Marketing Looking through some of this data raises some interesting thoughts. Especially that some firms just seem to keep being there.

B2B 42

B2B Disruptive Innovation Innovation Marketing 42

Eric Jacobson

MARCH 18, 2013

Technology and innovation is only accelerating. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. What is B2B or B2C truly about any way? it's not slowing down. This isn't a time to react.

B2B 56

B2B B2C Technology CRM 56

The Horizons Tracker

OCTOBER 23, 2021

In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. One of our FinTechs operates in a very exciting new market, where we were seeing large swathes of VC capital being channeled.

Price 80

Price B2C Objective B2B 80

Innovation Excellence

AUGUST 7, 2020

After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! Configurable at all times, it’s a space for creation where we prototype, innovate with our customers, meet at our events, test and much more. Could you describe for us the successive steps and timeline?

Workshop 75

Workshop KPI Brand Project 75

Innovation Excellence

DECEMBER 21, 2022

Moore When layoffs hit one or two companies, you might blame it on management, but when they hit market leader after market leader, you know something structural is afoot. GUEST POST from Geoffrey A. The important thing then is to extract the signal from all the noise. Here is my cut at it. First of […].

Marketing 98

Marketing Company Management B2C 98

Strategy Driven

AUGUST 30, 2019

Macro Demand Forecasting: The “big picture” demand forecasting technique that looks ahead at broader market conditions to help plan a business’s overarching strategies. Serving Customers Better: Whether it’s disposable consumer goods or high-end B2B services, every business wants to give its customers what they want.

Efficiency 58

Efficiency Disaggregation B2B Long-term 58

Rapid BI

NOVEMBER 7, 2012

They need to innovate , they need to meet the changing expectations of customers. They know it’s a tough market and do not blame the employer for not being given the post, but they do hold the company accountable for the way they were treated throughout the process. HR and in particular recruitment needs to change.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Innovation Excellence

AUGUST 7, 2020

After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! Configurable at all times, it’s a space for creation where we prototype, innovate with our customers, meet at our events, test and much more. Could you describe for us the successive steps and timeline?

Workshop 43

Workshop KPI Brand Project 43

ExactHire - Leadership

APRIL 23, 2021

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. Ideally, several stakeholders should be involved in crafting job ads. Best practices for Writing Job Descriptions.

How To 59

How To Travel Engineering Learning-by-Doing 59

Harvard Business Review

MARCH 12, 2012

The topic — part of a series on innovation sponsored by Singapore's Economic Development Board and coordinated by Harvard Business Review — was "What's the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?". billion by 2030. Reaching this vast middle won't be easy, I said.

Marketing 15

Marketing Hedge Chief Technology Officer Supply Chain 15

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Every marketer believes the customer experience is important.

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 15

Marketing Guidelines B2C Analysis 15

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. B2B customers regard a solution as something that helps their business. Rolls Royce runs the engines you see on the wings of your plane. Syngenta offers rice farmers planted fields.

B2B 15

B2B Business Objectives Focus Group Marketing 15

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 But coffee has seen other innovations, too.

B2C 15

B2C B2B Strategy Waterman 15

Harvard Business Review

APRIL 30, 2012

But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries. The story of one such innovation, NPCI's Inter-Bank Mobile Payment Service (IMPS), shows how far ahead India is with this technology. NPCI's key innovations are: Person-To-Person Mobile Banking.

Banking 19

Banking Development Wireless Chief Operating Officer 19

Harvard Business Review

SEPTEMBER 7, 2012

The right answer to that question is a company should charge "what the market will bear" — in other words, the highest price that customers will pay. As a result, these prices have no correlation to what the market will bear. This can lead to innovation: new add-on offerings as well as good-better-best versions.

Price 17

Price How To B2B Insurance 17

Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging.

B2C 9

B2C CEO Marketing B2B 9

Harvard Business Review

SEPTEMBER 24, 2013

The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Hence the focus on non-consumers. Xiaomi’s Challenge.

Marketing 9

Marketing B2B Levitt Brand 9

Harvard Business Review

SEPTEMBER 9, 2014

(About two-thirds were in B2B businesses.). Not surprisingly, they advocate bringing marketing and monetizing concerns much further forward in the R&D process. HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem?

Price 14

Price Products Productivity Simon 14

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Senior leaders are in a new position.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

APRIL 11, 2011

Some are cutting-edge global high tech; others are classic B2B service providers. Without exception, these companies want to be seen as innovative and customer-centric in equal measure. The irony was that marketing and product development had invested hours refining their "new release" PowerPoint presentation and demos.

Software 15

Software Critical Success Factor B2B Early Adopters 15

Harvard Business Review

AUGUST 21, 2012

On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply. With consumers spending gobs of time in online communities ( more than 1.5 trillion annually.

Media 18

Media Productivity Products Technology 18

Harvard Business Review

JULY 25, 2012

In organizations, reframers similarly help the business see better ways to deal with complex problems or opportunities for innovation. The result was a 15% increase in new revenue, and a leadership position in a new market segment. Reframers are like good story editors who can help writers see new and better ways to frame their ideas.

Productivity 15

Productivity Products Market Segmentation Sample 15