Strategy Driven

DECEMBER 18, 2020

Passion, coupled with innovative problem-solving, could beat all obstacles blocking your digital journey! Your customers won’t consider the magnitude of your operations when going through your website. This is one reason why 64% of the B2B marketers outsource their demanding copy needs. Write a stellar copy.

Engineering 131

Engineering Advertising B2B Outsourcing 131

Innovation Excellence

JULY 12, 2020

Experimenting 100 innovative solutions over 20 countries in Africa twice a year: that’s the process we describe in this compelling interview with David L. Ross , Innovation teacher at Carnegie Mellon University , about corporate open innovation in Africa, initially published in Disrupt Africa.

Innovation 60

Innovation Open-book Market Penetration Entrepreneur 60

The Horizons Tracker

OCTOBER 23, 2021

In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table.

Price 80

Price B2C Objective B2B 80

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. B2B customers regard a solution as something that helps their business.

B2B 15

B2B Business Objectives Focus Group Marketing 15

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

APRIL 30, 2012

But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries. The story of one such innovation, NPCI's Inter-Bank Mobile Payment Service (IMPS), shows how far ahead India is with this technology. NPCI's key innovations are: Person-To-Person Mobile Banking.

Banking 18

Banking Development Wireless Chief Operating Officer 18

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

AUGUST 3, 2016

A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.

Operations 8

Operations Chemicals Agility Supply Chain 8

Harvard Business Review

OCTOBER 27, 2014

In innovation circles, empowerment is now a familiar theme; project teams working highly autonomously have been behind many of the world’s most innovative offerings. This, I believe, is why creating innovation platforms is so valuable. Yet it also matters to these businesses to keep launching innovative new offerings.

Innovation 9

Innovation Strategy Drucker Project 9

Innovation Excellence

FEBRUARY 25, 2017

When Netflix put the Video Rental Retail stores in their coffins, there was still a sizable segment of people who missed the convenience, were suspect of a mail-order or streaming subscription service, or simply didn’t have the connectivity to enjoy it. Enter, RedBox. A new smart-automated adaptation of the Blockbuster model, scaled down to be.

Retail 46

Retail Video B2C B2B 46

Harvard Business Review

APRIL 18, 2011

The executives' role is to define the attributes of the customer experience in partnership with their operational colleagues, organize the customer-satisfaction-measurement process against those attributes, and encourage remedial action wherever warranted. Many companies now have senior officers in charge of customer experience.

B2B 14

B2B Consensus Productivity Products 14

Harvard Business Review

AUGUST 21, 2012

On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply. The total potential value at stake in these sectors is $900 billion to $1.3 trillion annually.

Media 18

Media Productivity Products Technology 18

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem? Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Externally, the reasons vary by industry.

Price 14

Price Productivity Products Simon 14

Harvard Business Review

MAY 22, 2018

The problem is that many companies have the wrong “operating system” for organic growth. In our work with dozens of large companies on growth and transformation strategies, we’ve found a set of principles and practices that create an operating system for growth. That failure is not due to a lack of trying.

Organization 14

Organization Company Venture Capitalist B2B 14

Harvard Business Review

JUNE 21, 2011

Since Sun made hardware and software, only Sun machines running the Sun operating system were allowed. (In It's not always easy to do in some B2B cases, but for almost any consumer product or service there's really no reason why this can't become a regular practice. Encourage Competitive Use, Don't Punish It. Go Further.

Software 15

Software Wireless B2B Library 15

Harvard Business Review

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C 15

B2C Ethics Teamwork B2B 15

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. Creativity Disruptive innovation Organizational culture'

Hotels 12

Hotels Disruptive Innovation B2C Price 12

Harvard Business Review

SEPTEMBER 24, 2013

For example, consumer brands tend to have more of a social/emotional component to their jobs-to-be-done, while B2B products are heavier on functional needs. Disruptive innovation Global business'

Marketing 9

Marketing B2B Levitt Brand 9

Harvard Business Review

MAY 18, 2018

Changing consumer needs, combined with shifting workforce expectations, are altering the competitive landscape and dictating transformation of existing company operating models for consumer industries. Accenture, in conjunction with the World Economic Forum, has created a vision of the operating model of the future for consumer industries.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

NOVEMBER 15, 2013

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

Entrepreneur 10

Entrepreneur Proposal Stage-Gate Disruptive Innovation 10

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.”

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. The fundamental truth about technological innovation is that it needs to help sales people make better decisions on the front lines.

Marketing 14

Marketing Guidelines B2C Analysis 14

Harvard Business Review

JUNE 20, 2018

While there is no doubt an intent to strengthen India’s entrepreneurial ecosystem, its state support is more limited and less sophisticated than China’s in addressing the voids that impede innovation and entrepreneurship. Align partner programs with national priorities. Leverage local government policy efforts.

Incubator 12

Incubator Company Policies B2C 12

Harvard Business Review

OCTOBER 17, 2013

In my work as an investor, an operating executive at growth companies, a mentor to startups, and a business school lecturer, I’ve come to believe that the quickest way to understand a company’s model is to look at these two documents. Or consider a B2B software company I know.

Planning 12

Planning Incentives Price Document 12

Harvard Business Review

APRIL 4, 2014

for 10+ years; deployment of design as an integrated function across the entire enterprise; evidence that design investments and influence are increasing; clear reporting structure and operating model for design; experienced design executives at the helm directing design activities; and tangible senior leadership-level commitment for design.

Venture Capitalist 9

Venture Capitalist Fashion B2B Hedge 9

Harvard Business Review

JANUARY 18, 2016

The prospect of urban innovation excites the imagination. The messy truth is that cities are not the same, and even the most innovative approach can never achieve universal impact. The opportunities to innovate will differ greatly by segment. Yelp, Zillow, and Trip Advisor are examples of innovations in this context.

Real Estate 8

Real Estate Entrepreneur Finance How To 8

Harvard Business Review

AUGUST 5, 2015

For example, American services marketplace Thumbtack leverages close to 1,000 home-based contractors in the Philippines to help with business operations. In combination with its proprietary B2B software, this team plays a critical role in delivering inDinero’s suite of accounting, payroll, and tax preparation services.

Outsourcing 8

Outsourcing Technology B2B GDP 8

Harvard Business Review

AUGUST 12, 2016

The 300,000 companies in the association’s data set have more than doubled their profits from operations over the past 13 years, outpacing their corporate counterparts in the country. The German Mittelstand is at the forefront of a modern management model that builds flatter, more-innovative, and more-networked enterprises.

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

JUNE 6, 2013

In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious. There are also a few potential role model firms that do get branding and innovation with a "copy but then improve" philosophy. The change in the competitive context will occur but very slowly.

Brand 8

Brand Brand Management Globalization Long-term 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Advertising Long-term 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? How do we maximize our creativity as an industry while integrating data-driven approaches?

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

JULY 29, 2015

Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale. Unfortunately, these new buyers have different needs entirely.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

DECEMBER 13, 2017

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. and of course the compensation and benefits.

Productivity 8

Productivity Products Core Competence Management 8

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 7, 2011

We have done this collaboration for several years now, and it's enlightening to see how the students are facing an ever-changing set of innovation challenges. This means bundled solutions where you provide an end-to-end package, especially for B2B companies. Last year the focus was on how customers were becoming more demanding.

Innovation 15

Innovation B2B Price Trends 15

N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. It’s about meeting customer needs and adding value.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

Technology 8

Technology B2B B2C Productivity 8