Remove B2B Remove Marketing Remove RONA
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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business Review

A veritable alphabet soup (ROA, RONA, ROIC, ROCE, IRR, MVA, APV, and the like) exists to measure our financial capital. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers. But today’s great CEOs need to be equally great at managing human capital. Measure it.