Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. There are several ways in which a company's actions and thinking need to change as it starts drawing on the knowledge embedded in social technologies. HBR Insight Center.

Media 16

Media How To B2C SWOT 16

Harvard Business Review

JUNE 17, 2014

A notable example I witnessed was when a VP of R&D was bent on using a new machine technology that made ingredients inside a package look twisted like a chocolate and vanilla soft serve ice cream. In Microsoft’s case, design has never been at parity with other important business functions such as engineering and marketing.

Supply Chain 8

Supply Chain Software B2B Brand 8

Harvard Business Review

JANUARY 9, 2014

On the most effective sales teams, particularly B2B, the individual no longer reigns supreme. Collaboration is better not only among the reps selling into different parts of that customer organization but also across the product and marketing teams charged with building and positioning broader solutions for the customer.

Team 11

Team Metrics Compliance Attrition 11

Harvard Business Review

JUNE 7, 2016

Also take note of their verbal tactics — when they use silence, how they pose questions, and how they intervene. Seek ways to incorporate their strategies and tactics into your leadership repertoire. She also had directly relevant experience from doing social media and email marketing in previous jobs.

How To 8

How To Case Study Tactics Goal 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The AIDA model and its variants are the basis for sales funnels at many B2B firms. Don’t believe the hype.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

APRIL 16, 2015

When it comes to choosing media to support a new product launch, consider the target market. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. This was a clever use of social media, but not the only launch tactic. More apps of this nature are surfacing every day.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

SEPTEMBER 19, 2016

Over the past 18 months, Sergey’s experience has been echoed in offices in Ukraine, South Africa, Turkey, Brazil, and many other emerging markets that have faced substantial currency depreciation due to the drop in commodity prices and the flow of capital to the U.S. Normally, MNCs raise prices in the emerging market, (e.g.,

Price 8

Price Globalization Depreciation Marketing 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Long-term 8

Long-term Short-term Team Succession 8