The Horizons Tracker

SEPTEMBER 8, 2024

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Interestingly, early-stage B2B startups emerged as the least inclined to undertake systematic marketing, despite being the segment most likely to benefit from it.

B2B 52

B2B Marketing B2C Sample 52

First Friday Book Synopsis

MAY 25, 2011

Prior to joining Hammer and Company, she served as Corporate Senior Vice President of Operational Excellence at Avnet, Inc., the world’s largest B2B distributor of electronic components and [.].

Hammer 80

Hammer B2B Operations Innovation 80

Strategy Driven

FEBRUARY 1, 2023

Revenue is generated by selling goods and services, earning interest on investments, or other core operations. Loyalty campaigns are equally effective with B2C and B2B customers. B2B loyalty software such as this one helps businesses segment and target customers using specific campaigns via SMS, email, and an onsite inbox.

B2B 104

B2B B2C Price Loyalty 104

Strategy Driven

DECEMBER 29, 2022

In other words, you’ll need to decide whether you’re operating a B2B or B2C company. B2B means business to business, while B2C means business to consumer. You’ll have to figure out whether you’re selling heavy-duty parts to private citizens or to larger commercial entities.

Supply Chain 102

Supply Chain B2C B2B Proposal 102

Strategy Driven

NOVEMBER 27, 2020

That’s why it’s important to work the right way, with strong B2B relationships and effective outsourcing strategies. For example, a media service provider can have an enormous positive influence over your operations. But how do you choose the right one? Do you want access to intricate user analytics?

Outsourcing 89

Outsourcing Media B2B Reputation 89

Strategy Driven

DECEMBER 18, 2020

Your customers won’t consider the magnitude of your operations when going through your website. This is one reason why 64% of the B2B marketers outsource their demanding copy needs. Hence, it is imperative to invest in a good copywriter to improve your overall brand image.

Engineering 131

Engineering Advertising B2B Outsourcing 131

Eric Jacobson

NOVEMBER 18, 2024

The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. What the customers want is the commitment of and access to the supplier’s total operation. They want partners.”

Strategy 86

Strategy How To B2B Resources 86

N2Growth Blog

OCTOBER 25, 2010

Kmax Blog Links Evan Carmichael – www.evancarmichael.com B2B Yellow Pages Directory B2BYellowpages.com is a leading Internet directory of resources useful to small businesses.

Directory 170

Directory Blog Brand Magazine 170

Strategy Driven

SEPTEMBER 18, 2020

Today’s digital landscape means businesses need a robust IT infrastructure to operate. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements. Results Driven.

Outsourcing 80

Outsourcing B2C CRM B2B 80

Strategy Driven

APRIL 7, 2021

Among these is the question of what kind of business are you actually going to operate in terms of its business structure and its function and purpose within your chosen industry. First of all, you might want to consider operating as a manufacturer within a particular niche. Manufacturer. Distributor.

Business Model 65

Business Model Franchising Retail B2B 65

Strategy Driven

FEBRUARY 21, 2020

Streamlined Operations Will Save You Money. These streamline operations will allow you to not only better serve your customers, but will save you money as well. In most cases, however, it will pay for itself in the long run, so the initial purchase shouldn’t be seen as something scary.

Budgeting 66

Budgeting B2C B2B Price 66

The Horizons Tracker

OCTOBER 23, 2021

In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table. One of our FinTechs operates in a very exciting new market, where we were seeing large swathes of VC capital being channeled. It has required objectivity, focus, and belligerent levels of tenacity.

Price 80

Price B2C Objective B2B 80

Strategy Driven

SEPTEMBER 18, 2024

Why Paid Media is Essential for Entrepreneurs Entrepreneurs often operate with limited resources and need quick results to generate revenue and sustain their business. For example, Instagram and TikTok are great for visually driven businesses targeting younger demographics, while LinkedIn is ideal for B2B companies.

Media 79

Media Audience Entrepreneur Advertising 79

Strategy Driven

SEPTEMBER 2, 2021

Your Approach To Operations Is Key. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. Competitors will take advantage of your shortcomings to steal your clients. And once they do, getting them back can be a very difficult task indeed. #9.

Brand 111

Brand Audience USP B2C 111

Strategy Driven

JUNE 5, 2014

The ‘lead’ is rightfully labeled as MQL, or SALs which helps a marketing operations person understand the definition for each defined stage, but it doesn’t help a practitioner understand if the customer segments being targeted are over indexing or under indexing, based on their investment and executional plan.

Marketing 50

Marketing B2B Due Diligence Benchmarking 50

Strategy Driven

JUNE 30, 2021

You may decide that you have a strategy and you’re planning to use B2B lead generation as part of your campaign. The thing is, your business is a long-term operation – not something that will stop next week. In other words, you need to have clearly defined goals so you don’t lose focus and you can measure your results easily.

Marketing 69

Marketing ROI Audience Long-term 69

Strategy Driven

SEPTEMBER 18, 2019

If you are operating a start-up, you may face problems with managing the cash flow of your business efficiently and may have to rely on working capital loans. Instead, they pay for the operational costs of a business and is a good indicator of the short-term health of the business. Conclusion.

Working Capital 11

Working Capital Credit Scoring Long-term Short-term 11

Strategy Driven

APRIL 1, 2020

After all, there are over 30 million small businesses operating around the United States. Banner stands make a perfect B2B promo-item. Succeeding in business can be an uphill battle. That stacks up to a huge degree of competition. The result? They’re sure to be put to use. Better still, they’ll be super cheap to produce and distribute.

Brand 75

Brand Apparel Stress B2B 75

Strategy Driven

JULY 30, 2018

However, as your business begins to really gain in profitability, and you decide to invest that back into your operation each year, it’s not hard to see how purchasing your own business assets might become a great long-term cost-saving scenario. Is it time that you did this? Merchandising.

Merchandising 51

Merchandising Long-term B2B Construction 51

Harvard Business Review

AUGUST 26, 2024

The authors’ research finds that the market-share profitability relationship has become weaker for firms that favor investment in value creation over value appropriation and for firms operating in B2B markets. In both cases, digital helps smaller firms catch up with larger rivals.

Marketing 29

Marketing B2B Efficiency Operations 29

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

JULY 12, 2017

Using a combination of marketing, sales, and operations, that can be easily arranged. But that’s not all; you’re also going to want to think of the operational ways in which you’re going to physically get your product to the customer. So now it’s all about getting your product in front of them and making those sales. Supply Chain.

Productivity 50

Productivity Products Supply Chain Brand 50

Strategy Driven

APRIL 10, 2019

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Buying private label products from an experienced private label manufacturer makes extending a product range more cost-effective.

Productivity 50

Productivity Products Brand B2C 50

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. B2B customers regard a solution as something that helps their business.

B2B 22

B2B Business Objectives Focus Group Marketing 22

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 21

B2B Airlines Travel Stage-Gate 21

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 21

B2C B2B Forrester Budgeting 21

Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 22

B2B Chemicals Analysis B2C 22

Harvard Business Review

APRIL 2, 2015

B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins. To find out what might motivate a customer to take on this mobilizer role, CEB surveyed over 4,000 individual customer stakeholders involved in a B2B purchase.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Harvard Business Review

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 8

B2B Automotive Engineering Follow-up 8

Harvard Business Review

MARCH 7, 2011

This means bundled solutions where you provide an end-to-end package, especially for B2B companies. Last year the focus was on how customers were becoming more demanding. This year the trend has shifted subtly: customers now are seeking simplicity.

Innovation 22

Innovation B2B Price Trends 22

Harvard Business Review

APRIL 18, 2011

The executives' role is to define the attributes of the customer experience in partnership with their operational colleagues, organize the customer-satisfaction-measurement process against those attributes, and encourage remedial action wherever warranted. Many companies now have senior officers in charge of customer experience.

B2B 20

B2B Consensus Productivity Products 20

Harvard Business Review

JULY 10, 2012

Finally, B2B sales forces may elect to only offer some products to specific segments — not to everyone. It must cost more to operate here.") Similarly, customers who inquire about high-end products are likely to have different tastes and budgets than the norm, and be shown different sets of products.

Retail 22

Retail Hotels Price B2B 22

Harvard Business Review

AUGUST 3, 2016

A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.

Operations 8

Operations Agility Chemicals Supply Chain 8