Strategy Driven

JULY 12, 2017

Using a combination of marketing, sales, and operations, that can be easily arranged. You may need a box for your technological device, foam padding for your breakable designs or even specialist intermediate bulk containers for your food product. So now it’s all about getting your product in front of them and making those sales.

Productivity 50

Productivity Products Supply Chain Brand 50

Harvard Business Review

AUGUST 26, 2024

The authors’ research finds that the market-share profitability relationship has become weaker for firms that favor investment in value creation over value appropriation and for firms operating in B2B markets. In both cases, digital helps smaller firms catch up with larger rivals.

Marketing 27

Marketing B2B Efficiency Operations 27

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. B2B customers regard a solution as something that helps their business.

B2B 15

B2B Business Objectives Focus Group Marketing 15

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

AUGUST 21, 2012

Social technologies — the software and services that make it possible to show off your vacation pictures to all your Facebook friends and follow your favorite team tweet by tweet — are not just giant time sinks that keep your employees from getting their work done. How's this for counter-intuitive? trillion annually.

Media 18

Media Productivity Products Technology 18

Harvard Business Review

APRIL 30, 2012

The story of one such innovation, NPCI's Inter-Bank Mobile Payment Service (IMPS), shows how far ahead India is with this technology. Instant, 24/7, 365 days/year operation — the first such remittance solution without the need for cards of any kind, money moves from account to account instantly using mobile as the channel.

Banking 18

Banking Development Wireless Chief Operating Officer 18

Harvard Business Review

APRIL 25, 2014

Digital channels have upended the well-trod ruts of sales and marketing organizations — already, nearly a third of all B2B purchases are done digitally. Our analysis of 73 B2B technology companies shows that across sectors, the top 25% of companies achieve more than twice as much return on sales investment compared to the bottom 25%.

Marketing 15

Marketing ROI B2B Team 15

Harvard Business Review

AUGUST 3, 2016

A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.

Operations 8

Operations Chemicals Agility Supply Chain 8

Harvard Business Review

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Commercial operations groups tend to be early targets for cuts in a recession.

Team 14

Team Price B2B Tools 14

Harvard Business Review

DECEMBER 14, 2018

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. As a result, many B2B companies remain stuck in a stalemate. Microsoft was able to do so largely due to its monopolization of the desktop operating system market. Three Images/Getty Images.

Strategy 14

Strategy B2B Insurance Business Model 14

Innovation Excellence

FEBRUARY 25, 2017

When Netflix put the Video Rental Retail stores in their coffins, there was still a sizable segment of people who missed the convenience, were suspect of a mail-order or streaming subscription service, or simply didn’t have the connectivity to enjoy it. Enter, RedBox. A new smart-automated adaptation of the Blockbuster model, scaled down to be.

Retail 48

Retail Video B2C B2B 48

Harvard Business Review

AUGUST 10, 2018

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. It is even possible to hold up the data mirror to individual technology users.

Benchmarking 8

Benchmarking Software B2B Comparison 8

Harvard Business Review

JANUARY 9, 2014

On the most effective sales teams, particularly B2B, the individual no longer reigns supreme. Because sales reps are more directly networked with their colleagues through technology, they more easily aggregate skills, knowledge, and experience to uncover new opportunities and to debate tactics for generating business.

Team 14

Team Metrics Compliance Attrition 14

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). However, our experience has been that [when a product fails] it’s not a technology problem or a pure R&D problem — it is really around marketing, customer segments, and of course pricing. Why does pricing feel so out of executives’ hands? Will it be bundled with something else?

Price 14

Price Productivity Products Simon 14

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Caesars has taken that point of view to heart.

Marketing 15

Marketing Guidelines B2C Analysis 15

Harvard Business Review

MAY 18, 2018

Changing consumer needs, combined with shifting workforce expectations, are altering the competitive landscape and dictating transformation of existing company operating models for consumer industries. Accenture, in conjunction with the World Economic Forum, has created a vision of the operating model of the future for consumer industries.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

OCTOBER 17, 2013

In my work as an investor, an operating executive at growth companies, a mentor to startups, and a business school lecturer, I’ve come to believe that the quickest way to understand a company’s model is to look at these two documents. Or consider a B2B software company I know.

Planning 12

Planning Incentives Price Document 12

Harvard Business Review

AUGUST 5, 2015

The Southeast Asia city’s rapid growth echoes the story of the so-called “unicorns” — technology start-ups that rapidly grew to a billion-dollar valuation and beyond. Technology start-ups are the Philippines’ latest customers, and more are flocking to the country’s beach-laden shores each year.

Outsourcing 8

Outsourcing Technology B2B GDP 8

Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8

USP Airlines Products Productivity 8

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” The results? Invest in the end-to-end experience.

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

JUNE 23, 2015

Yet even though SKF has a century-long track record of keeping the wheels of industry turning, this new vision of bearings with brains by no means assures that SKF will prosper in the changeover in technology represented by the internet of things, in which every conceivable object can become a node on the net. Insight Center.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

JUNE 10, 2016

It’s estimated that 100,000 technology startups reach the basic funding stage every year. If you are an entrepreneurial manager who has reached this milestone, it’s a major achievement — your technology has progressed from an interesting concept to a promising commercial opportunity. What about pricing?

Marketing 8

Marketing Software B2B Technology 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? How do we maximize our creativity as an industry while integrating data-driven approaches?

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

NOVEMBER 15, 2013

Jack Ma, founder of Alibaba, the world’s largest online B2B global trading marketplace, is probably the most obvious choice. For those operating in China, this is, indeed, a quandary. Can you, in fact, name ten Chinese entrepreneurs who you think dream dreams big enough to be likely to build the future? Can you name five?

Entrepreneur 10

Entrepreneur Proposal Stage-Gate Disruptive Innovation 10

Harvard Business Review

JANUARY 18, 2016

OpenTable (a restaurant reservations service), Motivate (the operator of CitiBike, Bay Area Bikeshare, and others), and Luxe (a web-based valet parking service) are examples. Elites can be distracted by cool technology and tourist-friendly innovations, but that’s not the whole story. Segment 2: Emerging Economy, Legacy City.

Real Estate 8

Real Estate Entrepreneur Finance How To 8

Harvard Business Review

JULY 29, 2015

Information technology, however, is one of those industries. Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

AUGUST 12, 2016

The 300,000 companies in the association’s data set have more than doubled their profits from operations over the past 13 years, outpacing their corporate counterparts in the country. These companies are dedicated to mutual technological leadership with their customers. This success is no blip. We sell shovels to gold seekers.”

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

SEPTEMBER 19, 2016

It’s also a massive operational challenge because companies are not set up to make very frequent pricing changes, whereas currencies can move hugely overnight. For instance, one of our B2B clients raised prices by 15-20% following a currency depreciation. That can lead to market share loss, as well as drops in revenue.

Price 8

Price Globalization Depreciation Marketing 8

Harvard Business Review

DECEMBER 13, 2017

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Pro: Breakthrough technology can offer customers things they didn’t even know they needed.

Productivity 8

Productivity Products Core Competence Management 8

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Productivity 8