Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Welcome Debbie Laskey to my blog! or “What are your strengths and weaknesses?”

Marketing 72

Marketing Real Estate B2C B2B 72

Strategy Driven

APRIL 24, 2018

The industry constantly moves forward and new trends and approaches are being developed all of the time. You are developing your campaign in-house yet you have no expertise – Marketing is not an area whereby corners can be cut. Online marketing is something that never remains stagnant.

Marketing 51

Marketing B2C B2B Content 51

Strategy Driven

DECEMBER 10, 2014

Many try to come up with new ideas, but few are innovative without trying. Whether your business is B2B or B2C, you will still be serving someone. If you are perceptive, you will pick up what people are thinking and develop your business to suit them. Creative people always have new ideas and can expand on the ideas of others.

B2C 66

B2C Entrepreneur B2B Emotional Intelligence 66

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. Siege Media stands out from the rest by innovating the way they create their content.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. But coffee has seen other innovations, too. Category creation requires innovation teams to re-think their role beyond just creating new products and services.

B2C 15

B2C B2B Strategy Waterman 15

Harvard Business Review

NOVEMBER 19, 2013

Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. As companies grapple with long odds on innovation like these, they are also looking for ways to improve the likelihood of their intrapreneurial success.

Innovation 13

Innovation Company Entrepreneur Constraint 13

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals.

B2C 15

B2C B2B Forrester Budgeting 15

N2Growth Blog

NOVEMBER 30, 2010

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. The Social Solution to Innovation Challenges. An illustration is Nestlé's new Digital Acceleration Team , which was announced last month. HBR Insight Center. Can Reputation Come Down to a Number?

Media 18

Media How To B2C SWOT 18

Harvard Business Review

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Developing a core value that explains the unique way in which you engage with your customers would be far more differentiating and meaningful.

B2C 15

B2C Ethics Teamwork B2B 15

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. In effect, you give these people the right to participate in your innovation process and influence its final outcome. Collaboration Innovation'

B2B 10

B2B Workshop Chemicals B2C 10

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That starts with developing a deep understanding of how customers behave and make decisions. Collaborate around the customer decision journey.

Marketing 15

Marketing Guidelines B2C Analysis 15

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. Think of Yahoo!, Once again, too many CEOs are hesitating. Companies can take one of several positions on branding.

Brand 14

Brand B2C Market Segmentation Travel 14

Harvard Business Review

MARCH 9, 2018

supply chain economy, quantified the number and quality of jobs it contains, or assessed how much it matters for innovation. economy that reveals new ways to drive American growth and innovation. These jobs have significantly higher than average wages, and account for much of the innovative activity in the economy.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. Creativity Disruptive innovation Organizational culture'

Hotels 12

Hotels Disruptive Innovation B2C Price 12

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. It resonated.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. Tasked explicitly with driving growth, these roles combine strategy, corporate development, investment, and operations, as companies seek to find meaningful new revenues streams.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

Technology 8

Technology B2B B2C Productivity 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 9

Media B2B Content Disintermediation 9

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Advertising Long-term 8

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. It’s going to take a combination of business innovation and personal responsibility.

Marketing 8

Marketing Cost Content Media 8

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

DECEMBER 18, 2017

With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. “NASCAR is unique for the loyalty of its fans and the way that the entire sport comes together once a week,” says Nick Franza, Manager, Technology Integration and Development at NASCAR.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

OCTOBER 27, 2015

Of these, only three, Switzerland, Ireland, and Estonia, made it to a commendable “Stand Out” category – which means that their high levels of digital development are attractive to global businesses and investors and that their digital ecosystems are positioned to nurture start ups and internet businesses that can compete globally.

Crisis 8

Crisis McKinsey Policies Globalization 8