Eric Jacobson

JANUARY 30, 2021

These authors share that digital winners focus on : Balancing fast execution with deliberate direction-setting Developing systems so that knowledge is shared not siloed. After really studying the challenge, they decided to take the time to develop their own systems. Building a culture of continuous and practical learning.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Strategy Driven

FEBRUARY 21, 2020

As technology gets better, it becomes easier to use the software to our advantage. There will be minimal confusion on what you need to conduct B2B and B2C interactions as well as in-house operations, and the lack of complexity will free up the IT department from working on the small stuff and allow them to focus on what really matters.

Budgeting 66

Budgeting B2C B2B Price 66

Strategy Driven

SEPTEMBER 22, 2020

It’s a huge market when we take B2B and B2C online sales together. An SEM expert needs to understand technology from the user perspective to be effective. B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6

Skills 94

Skills B2B Engineering Directory 94

Eric Jacobson

MARCH 20, 2021

These authors share that digital winners focus on : Balancing fast execution with deliberate direction-setting Developing systems so that knowledge is shared not siloed. After really studying the challenge, they decided to take the time to develop their own systems. Building a culture of continuous and practical learning.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They offer strategies like content development, email marketing, creative and branding, and more.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

SEPTEMBER 26, 2011

Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. But one of the keys to success was its strength in the B2B office coffee market, which allowed the company to refine its offer and build awareness before winning in the B2C market.

B2C 15

B2C B2B Strategy Waterman 15

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Products 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That starts with developing a deep understanding of how customers behave and make decisions. Collaborate around the customer decision journey.

Marketing 15

Marketing Guidelines B2C Analysis 15

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. There are several ways in which a company's actions and thinking need to change as it starts drawing on the knowledge embedded in social technologies.

Media 18

Media How To B2C SWOT 18

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Technology. Think of Yahoo!,

Brand 14

Brand B2C Market Segmentation Travel 14

Harvard Business Review

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. For example, IBM manages a global network of “ IBM Futurists ” who are subject matter experts on emerging technologies, commerce, and marketing. Building an Effective Influencer Strategy.

Influence 14

Influence B2B Globalization Webinar 14

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. This post is part of Creating a Customer-Centered Organization.

B2B 15

B2B Airlines Travel Stage-Gate 15

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.

B2B 10

B2B Workshop Chemicals B2C 10

Harvard Business Review

MARCH 9, 2018

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. supply chain contains 37% of all jobs, employing 44 million people. Patenting is also highly concentrated in supply chain industries.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8

USP Airlines Products Productivity 8

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). Students are increasingly empowered to choose alternative educational models, alternative places to learn, and alternative technology solutions to support their education.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

DECEMBER 23, 2016

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

OCTOBER 30, 2015

Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

JUNE 23, 2015

Yet even though SKF has a century-long track record of keeping the wheels of industry turning, this new vision of bearings with brains by no means assures that SKF will prosper in the changeover in technology represented by the internet of things, in which every conceivable object can become a node on the net. Insight Center.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 9

Media B2B Content Disintermediation 9

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. In the hyper-competitive world of technology and consumer Internet, it is hard to find a company that is pound for pound as profitable as TripAdvisor. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

EBITDA 11

EBITDA Engineering Travel Business Model 11

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. If they see relevant offerings being delivered to them, they’re more likely to stay engaged with the brand.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

FEBRUARY 7, 2018

Companies looking to exploit the branding potential unlocked by core digital technologies need to make the shift in their engagement with customers — from purchase to usage. In many organizations, marketing comes after product development.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. Bringing the skills development that customers should be investing in anyway right to their parking lots is the kind of value-adding service that helps lock in channel partners. .

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Products 8

Products Productivity Core Competence Management 8

Harvard Business Review

JUNE 12, 2018

Technology is reconfiguring traditional roles and divisions of labor. Real estate developers are integrating automation systems, sensors, and mobility options into their properties. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation.

Real Estate 13

Real Estate Company Transportation B2C 13

Harvard Business Review

OCTOBER 27, 2015

Of these, only three, Switzerland, Ireland, and Estonia, made it to a commendable “Stand Out” category – which means that their high levels of digital development are attractive to global businesses and investors and that their digital ecosystems are positioned to nurture start ups and internet businesses that can compete globally.

Crisis 8

Crisis McKinsey Policies Globalization 8