Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals.

B2C 15

B2C B2B Forrester Budgeting 15

Miles Anthony Smith

NOVEMBER 7, 2019

Content marketing cannot be done by someone in finance that kinda dabbles in writing. This goes for B2B, B2C, and B2B2C markets. But yes, they do! Engaging with customers and providing solid content is what keeps them coming back. Hire a specialist. Hire a professional.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. A clear link to financial and strategic outcomes. Your customer metrics must correlate with financial and strategic goals.

Incentives 13

Incentives Sample Metrics Customer Loyalty 13

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

JULY 19, 2017

If you build a team that brings in operations, sales, finance, and the executive suite, you are more likely to figure out where the real bottlenecks and opportunities are, and you are more likely to come up with practical solutions that actually start solving them.

USP 8

USP Airlines Products Productivity 8

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. Insight Center. The Global Digital Economy. Sponsored by Accenture. Strategies for growth in a connected world.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

EBITDA 11

EBITDA Engineering Travel Business Model 11

Harvard Business Review

DECEMBER 15, 2017

Industry cluster metrics measure the size of the pool of potential customers for B2B or B2C companies, and market stability metrics measure institutional, business, and social stability.) This data is publicly available on each state’s website.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

JUNE 12, 2018

Companies that want to serve them directly often have to think outside the box when it comes to financing. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common. What Does It Take to Be a Successful Smart Cities Provider?

Real Estate 13

Real Estate Company Transportation B2C 13

Harvard Business Review

OCTOBER 27, 2015

And a recently released report suggests that Europe’s digital divide problem extends way beyond the Atlantic; Europe is a distant third behind North America and Asia for $100 million plus financing for VC backed companies. penetrated by B2C e-commerce is nearly twice the European average and higher than even in the U.S.

Crisis 8

Crisis McKinsey Policies Globalization 8