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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology. Affiliates.

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IT Expenditure: What Should a Realistic IT Budget Look Like in 2020?

Strategy Driven

That being the case, it’s not uncommon to see much of a business’s finances go directly into making sure their IT services continue to run smoothly. As technology gets better, it becomes easier to use the software to our advantage. So much relies on computers that if they suddenly stop working, your business stops moving.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8
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The Industries That Are Being Disrupted the Most by Digital

Harvard Business Review

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies.

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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

Going B2C was daunting and not in our core DNA," Kaufer remarked. In the hyper-competitive world of technology and consumer Internet, it is hard to find a company that is pound for pound as profitable as TripAdvisor. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

EBITDA 11
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Stay on top of all technological advances pertaining to marketing. Content marketing cannot be done by someone in finance that kinda dabbles in writing. This goes for B2B, B2C, and B2B2C markets. Then create a distribution strategy based on the profile, where are these people most likely to go for information? "If

Marketing 105
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business Review

Technology is reconfiguring traditional roles and divisions of labor. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation. Companies that want to serve them directly often have to think outside the box when it comes to financing.