LDRLB

MARCH 14, 2012

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Review 98

Review Books B2C Competitive Advantage 98

The Horizons Tracker

JULY 1, 2020

It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers.

B2B 99

B2B B2C Construction Analysis 99

Strategy Driven

DECEMBER 14, 2022

There are innovative practices coming to light all the time that benefit business owners and encourage employees into more productive outputs, and agile project management is the recent one gaining traction. This means better outcomes overall, and impactful actions as opposed to ones that fall short in the B2C funnels.

Agility 95

Agility Project Management B2C 95

Mills Scofield

FEBRUARY 16, 2015

It''s enlightening and eye opening for B2C or B2B2C businesses. Innovation doesn''t always have to be grand, expensive and complicated.sometimes, simple is really great. Lowe’s launched the Lowe’s Innovation Labs in June 2014. Think of your business - there are applications and l essons here for anyone.

B2C 70

B2C Retail Innovation Entrepreneur 70

Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The proliferation of video devices is fueled by ever-expanding connectivity , infrastructure virtualization, and technological innovation. These systems are often paired with binaural and spatial audio, enhancing the immersive experience.

Video 87

Video B2C B2B Content 87

The Horizons Tracker

SEPTEMBER 8, 2024

The research, drawing data from the Equidam online valuation platform, scrutinized 693 startup firms—both business-to-business (B2B) and business-to-consumer (B2C)—that commenced operations between July 2016 and April 2018.

B2B 52

B2B Marketing B2C Sample 52

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Technology and innovation is only accelerating. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? it's not slowing down.

B2B 56

B2B B2C Technology CRM 56

The Horizons Tracker

OCTOBER 23, 2021

In my experience as co-founder of Capita Scaling Partner, it has been my mission to save tech start-ups from flatlining and put them on a path of extreme growth – adding business sense to tech innovations. One of our portfolio companies was targeting large enterprise clients who were generally B2C. Place example.

Price 80

Price B2C Objective B2B 80

Eric Jacobson

JANUARY 15, 2012

From a business perspective, the best marketing professionals are innovative, open-minded, adaptable, and enjoy working with all types of people. Most people who work in marketing focus on the entire customer lifecycle from prospecting to building relationships to creating a sale to building repeat business.

Marketing 72

Marketing Real Estate B2C B2B 72

Strategy Driven

APRIL 24, 2018

If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. Once you have aced this and you deliver an exceptional customer experience, you can then enhance upon it with innovative approaches to marketing.

Marketing 51

Marketing B2C B2B Content 51

Strategy Driven

DECEMBER 10, 2014

Many try to come up with new ideas, but few are innovative without trying. Whether your business is B2B or B2C, you will still be serving someone. Creative people always have new ideas and can expand on the ideas of others. That means that you can see ways to improve products and services. Few people are creative by nature.

B2C 66

B2C Entrepreneur B2B Emotional Intelligence 66

Strategy Driven

DECEMBER 24, 2019

It’s better to supply one or two excellent and innovative products than sell every item under the sun. Perhaps you’re an accountant who can help other businesses save time or maybe you sell an innovative product for the home that can solve people’s issues right away. Let’s say you’re working in the medical equipment manufacturing.

Motivation 13

Motivation Marketing Succession Audience 13

Innovation Excellence

DECEMBER 21, 2022

GUEST POST from Geoffrey A. Moore When layoffs hit one or two companies, you might blame it on management, but when they hit market leader after market leader, you know something structural is afoot. The important thing then is to extract the signal from all the noise. Here is my cut at it. First of […].

Marketing 98

Marketing Company Management B2C 98

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. But coffee has seen other innovations, too. Category creation requires innovation teams to re-think their role beyond just creating new products and services.

B2C 14

B2C B2B Strategy Waterman 14

Harvard Business Review

NOVEMBER 19, 2013

Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. As companies grapple with long odds on innovation like these, they are also looking for ways to improve the likelihood of their intrapreneurial success.

Innovation 13

Innovation Company Entrepreneur Constraint 13

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Who are these new customer experience executives — and why do companies appoint them? In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary.

B2C 15

B2C B2B Forrester Budgeting 15

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. This goes for B2B, B2C, and B2B2C markets.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Innovation Excellence

MAY 9, 2017

The stark truth of platforms and ecosystems for B2B companies is that there will never be one dominant platform that everyone accepts and leverages. In fact there will almost always be several segmented platforms in any company or industry. This means there is real value in being a platform bridge or connector.

B2B 46

B2B Industry Company B2C 46

Innovation Excellence

FEBRUARY 25, 2017

When Netflix put the Video Rental Retail stores in their coffins, there was still a sizable segment of people who missed the convenience, were suspect of a mail-order or streaming subscription service, or simply didn’t have the connectivity to enjoy it. Enter, RedBox. A new smart-automated adaptation of the Blockbuster model, scaled down to be.

Retail 44

Retail Video B2C B2B 44

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. I equally look for problem solvers or fresh innovation and not salesmen. Thanks for stopping by Wayne.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. The Social Solution to Innovation Challenges. An illustration is Nestlé's new Digital Acceleration Team , which was announced last month. HBR Insight Center. Can Reputation Come Down to a Number?

Media 18

Media How To B2C SWOT 18

Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

B2C 9

B2C CEO Marketing B2B 9

Harvard Business Review

JANUARY 14, 2013

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Venture Capitalist 14

Venture Capitalist Business Model B2C Entrepreneur 14

Harvard Business Review

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. I’ve seen this first-hand in my work helping companies define or re-define their core values.

B2C 15

B2C Ethics Teamwork B2B 15

Harvard Business Review

MARCH 9, 2018

supply chain economy, quantified the number and quality of jobs it contains, or assessed how much it matters for innovation. economy that reveals new ways to drive American growth and innovation. These jobs have significantly higher than average wages, and account for much of the innovative activity in the economy.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. Creativity Disruptive innovation Organizational culture'

Hotels 12

Hotels Disruptive Innovation B2C Price 12

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B 10

B2B Workshop Chemicals B2C 10

Harvard Business Review

MARCH 31, 2016

Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey. In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Think of Yahoo!, Once again, too many CEOs are hesitating.

Brand 13

Brand B2C Market Segmentation Travel 13

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. The fundamental truth about technological innovation is that it needs to help sales people make better decisions on the front lines.

Marketing 14

Marketing Guidelines B2C Analysis 14

Harvard Business Review

JUNE 20, 2018

While there is no doubt an intent to strengthen India’s entrepreneurial ecosystem, its state support is more limited and less sophisticated than China’s in addressing the voids that impede innovation and entrepreneurship. Align partner programs with national priorities. Leverage local government policy efforts.

Incubator 12

Incubator Company Policies B2C 12

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. Insight Center. The Global Digital Economy. Sponsored by Accenture. Strategies for growth in a connected world. 90% of these organizations profess to having a digital strategy in place.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

MAY 12, 2015

This insight led to product line innovations that look a bit more like Brooklyn than Telluride and ad campaigns set in stylish social locales like Boston’s Back Bay, rather than isolated mountaintops. But, importantly, they balance listening with innovation and inspiration. It resonated. Market driven CMOs listen to customers.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 9

Media B2B Content Disintermediation 9

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Advertising Long-term 8