Category Creation Is the Ultimate Growth Strategy
Harvard Business Review
SEPTEMBER 26, 2011
The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. But coffee has seen other innovations, too. Laird Hamilton is my hero.
15 
Let's personalize your content