Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Solis recently answered three questions I had after reading the book.

B2B 56

B2B B2C Technology CRM 56

Innovation Excellence

DECEMBER 21, 2022

Moore When layoffs hit one or two companies, you might blame it on management, but when they hit market leader after market leader, you know something structural is afoot. GUEST POST from Geoffrey A. The important thing then is to extract the signal from all the noise. Here is my cut at it. First of […].

Marketing 98

Marketing Company Management B2C 98

Eric Jacobson

OCTOBER 29, 2015

Social selling does not replace all other sales and marketing processes. 68 percent of marketers reported gain benefits in the area of lead generation, and 40 percent also realized an improvement in sales.

B2C 50

B2C Media Content eBook 50

Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time. Adobe then went on a content-marketing spree. They used content marketing for thought leadership, in the true meaning of the term.

Content 14

Content Marketing B2C Early Adopters 14

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Senior leaders are in a new position. Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.

Brand 14

Brand Advertising B2C B2B 14

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 15

B2B Chemicals Analysis B2C 15

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. It resonated.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 12

Incentives Sample Metrics Customer Loyalty 12

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 8

Productivity Products Core Competence Management 8

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. After she left, Bridget worked in several other marketing firms. What the Experts Say. And she did.

Company 15

Company PR Learning-by-Doing Maturity 15

Great Leadership By Dan

MAY 4, 2017

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. Since iteration is a way of life in startup marketing, start drafting content early to hit your deadlines.

Succession 124

Succession PR Venture Capitalist B2C 124

Harvard Business Review

MAY 9, 2012

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. At the organizational level, this includes which leadership styles are most effective, and how workers interact with each other. New models of engagement herald the death of B2B and B2C.

B2C 18

B2C B2B Early Adopters How To 18