The Horizons Tracker

SEPTEMBER 8, 2024

The research, drawing data from the Equidam online valuation platform, scrutinized 693 startup firms—both business-to-business (B2B) and business-to-consumer (B2C)—that commenced operations between July 2016 and April 2018.

B2B 52

B2B Marketing B2C Sample 52

The Horizons Tracker

OCTOBER 23, 2021

In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table. My role is often to help management teams breathe, step out of the detail, look at the big picture, and support them to impartially analyze whether we need to change something. Objective diagnosis.

Price 82

Price B2C Objective B2B 82

Strategy Driven

FEBRUARY 21, 2020

Streamlined Operations Will Save You Money. These streamline operations will allow you to not only better serve your customers, but will save you money as well. We offer help from all angles, including formatting and executing business strategies, management and organizational programs, and more. Ready to get started?

Budgeting 66

Budgeting B2C B2B Price 66

Strategy Driven

SEPTEMBER 2, 2021

The right facilities and automation can boost productivity, accuracy, and financial management. Modern tech features can range from cloud-based software and file management to factory equipment. Your Approach To Operations Is Key. You don’t have to be a tech-based business to appreciate the value of modern tech to your venture.

Brand 111

Brand Audience USP B2C 111

Eric Jacobson

MARCH 20, 2021

But it also includes a real humility on the part of leaders and an openness to learning from others – whether that’s walking through agile working labs and asking people what they’re doing to visiting companies to understand how they operate to simply reading interesting books. He is based in Paris. He is based in Copenhagen.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Strategy Driven

APRIL 10, 2019

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Buying private label products from an experienced private label manufacturer makes extending a product range more cost-effective.

Products 50

Products Productivity Brand B2C 50

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Three-fourths of those we examined sit on the executive management team within the company.

B2C 15

B2C B2B Forrester Budgeting 15

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. These customer experience management initiatives can be complex. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 15

B2B Chemicals Analysis B2C 15

N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

NOVEMBER 20, 2018

” The intention was right, but there was no operational impact. All of these examples are B2C. If your business is B2C, the train is about to leave the station. I made a couple mistakes along the way. First, I just said, “hey, we’re going to be a ‘delight’ company!”

B2C 14

B2C Energy Marketing B2B 14

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. The company's managers felt helpless and frustrated. But few could see much progress.

Incentives 12

Incentives Sample Customer Loyalty Metrics 12

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Products 8

Products Productivity Core Competence Management 8

Harvard Business Review

MARCH 9, 2018

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. These supply chain service jobs include many different labor occupations, from operation managers, to computer programmers, to truck drivers.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

JUNE 23, 2015

Tech titans such as Google and Amazon are working to connect more and more types of objects to the web by offering mobile interfaces for managing just about anything. Railway operators and wind farm owners were among the first to deploy the concept. That lag poses dangers.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

MAY 18, 2018

Pivot from Partner Management to Ecosystem Orchestration: To regain visibility and control over CX, B2B companies need to consider their indirect partners as extensions of their own business and critical enablers of new business models and CX strategies. To conduct sales success, B2B leaders must do this.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

OCTOBER 21, 2013

The managers who express this idea in our simulated competitive games aren’t thinking of some simple shelving-units-on-wheels format – the kind of oversized salesman’s bag that’s been hauled out to prospects for decades. It has made me think I should consider it more closely, and share it more broadly.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. One important way to focus the effort is by managing the sales pipeline together. “It

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. 3) Developer Driven Sales.

Marketing 8

Marketing Products Productivity Learning Curve 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. I recently employed this principle with a large asset management firm. Beside each operator was a large pile of partially assembled furniture. However, management was not convinced. You must slash the price of your product or service by 50%.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

DECEMBER 15, 2017

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

Strategy 8

Strategy Operations Policies Marketing 8

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Grainger identified production facility managers as their target — the individuals in the organization they hoped to turn into mobilizers who would help build consensus.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Harvard Business Review

APRIL 29, 2016

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JUNE 20, 2018

About the Research These insights stem from a three-year study (2015-18) in which 102 interviews were conducted with multinational executives, startup entrepreneurs, accelerator managers, government officials and industry experts in China and India, chiefly in the cities of Bangalore, Beijing, and Shanghai.

Incubator 9

Incubator Company Policies B2C 9

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. In the most progressive organizations, the CDO role is being absorbed, as standalone digital teams are integrated into the core business, leaving hybrid general managers in charge.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). That split is increasingly irrelevant. Describe an incremental path towards success.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

NOVEMBER 19, 2013

Innovation consultancies tend to have a preferred methodology for working with their clients, such as human centered design (also called ‘design thinking,’ popularized by IDEO, Continuum, Frog Design and others), Lean Start-up, or analytical models used by large management consulting firms.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

DECEMBER 18, 2017

This has enabled us to grow our number of fan profiles by about 400 percent in the past two years—it’s now in the millions,” says Begoña Sanz, Commercial General Manager, Real Madrid C.F. FOX Sports: real-time fan engagement around the world. In sports, every second matters. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

JUNE 12, 2018

Telecom operators often provide the backbone communication networks required to run systems and applications. Other telecoms are offering solutions such as smart parking and waste management systems. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world.

Real Estate 9

Real Estate Company Transportation B2C 9