Remove Balanced Scorecard Remove Development Remove Marketing
article thumbnail

Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62
article thumbnail

Strategic Planning Steps

CO2

You establish your goal (where you want to go) and your position (where you are now), and then develop your strategy (how to get from your position to your goal in the most efficient and effective way). Review all Key Performance Indicators (KPI) and select the top eight Choose two from each of the four Balanced Scorecard categories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are CEOs Really Necessary Anymore?

Strategy Driven

If we have enough past information of competitive successes and failures, BDAI is capable of helping leaders develop options. Famously, Steve Jobs had no interest in market research when imagining where Apple needed to go next. But, what about agency, or intentionality, or what today we generally call strategy?

CEO 65
article thumbnail

Customer-Centric Continuous Improvement

Harvard Business Review

According to my friends Vanessa DiMauro of Leader Networks and Bob Buday of The Bloom Group , these communities can help organizations tap into customer trends and thereby develop better products and services. Take a personal interest in improving processes to meet customer expectations — Feet.

article thumbnail

Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends? But don't expect an easy payoff.

CAPEX 15
article thumbnail

Artisans Must Balance the Books

Harvard Business Review

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.

Books 15
article thumbnail

8 Reasons Companies Don’t Capture More Value

Harvard Business Review

But in truth businesses rarely focus on only profitability; most strive to satisfy various stakeholders and meet the goals of balanced scorecards. Growth: A TV cable company offers special subscription plans for new customers, aiming to achieve a strong market position within 24 months.