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Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62
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Strategic Planning Steps

CO2

In healthy and aligned organizations, the stated values and operating values are one and the same. Create a one-page document that contains the company’s operating values, vision, and mission. Review all Key Performance Indicators (KPI) and select the top eight Choose two from each of the four Balanced Scorecard categories.

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Are CEOs Really Necessary Anymore?

Strategy Driven

Famously, Steve Jobs had no interest in market research when imagining where Apple needed to go next. He has been instrumental in developing enterprise operating systems for EOS Worldwide, Accenture, and The Balanced Scorecard Institute. The first is to make wise decisions over time that express a coherent vision.

CEO 65
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Artisans Must Balance the Books

Harvard Business Review

He started very well, but as soon as his cash flow improved, financial burdens from family systems stifled his operations. When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities.

Books 15
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Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends?

CAPEX 15
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Customer-Centric Continuous Improvement

Harvard Business Review

In September 2009 the Palladium Group , founders of the Balanced Scorecard, launched "XPC — The Execution Premium Community" for senior strategy professionals worldwide. Take a personal interest in improving processes to meet customer expectations — Feet.

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The Right CEO Personality for Process Improvement

Harvard Business Review

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15