Remove Balanced Scorecard Remove Marketing Remove Technology
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What Makes Six Disciplines for Excellence A Different Kind Of Business Book

Six Disciplines

” (Sam Decker, Decker Marketing). ” (David Daniels, Business & Technology Reinvention). “The approach is current and I love that it ties technology and systems with strategy. ” (David Daniels, Business & Technology Reinvention). Skip Angel, Random Thoughts of a CTO).

CTO 101
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Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62
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Strategic Planning Steps

CO2

Externally, examine societal trends, political implications, technological advancements, and competitive forces. Review all Key Performance Indicators (KPI) and select the top eight Choose two from each of the four Balanced Scorecard categories.

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Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends?

CAPEX 15
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Artisans Must Balance the Books

Harvard Business Review

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Ndubuisi Ekekwe is a founder of the non-profit African Institution of Technology.

Books 15
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8 Reasons Companies Don’t Capture More Value

Harvard Business Review

But in truth businesses rarely focus on only profitability; most strive to satisfy various stakeholders and meet the goals of balanced scorecards. Growth: A TV cable company offers special subscription plans for new customers, aiming to achieve a strong market position within 24 months.

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Your Employees Are Not Mind Readers

Harvard Business Review

When I was CEO of Campbell Soup Company, we used a balanced scorecard to create an explicit understanding of each employee in terms of what they were expected to accomplish, including financial objectives, market share objectives and key project objectives. This scorecard defined the "what."