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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR) 7.7% They define your shared belief system. For example, high purpose companies experience: 14.1% greater revenue growth 34.7%

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR). They define your shared belief system. For example, they preferred brands that shared their values and treated employees well.