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Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success. The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA can measure customer activation. Other measurements provide hard ROI data.
They approached her about shifting to social media, emphasizing the need to determine benchmarks for the company’s performance and develop a social media strategy for the brand. KPMG offers a very structured CPA mentorship program to ensure its newer employees succeed in detail- and compliance-oriented areas.
The standard offers companies a structure for setting up or benchmarking an effective anti-bribery program aligned with its own risk profile, and building a culture that values ethical behavior. The list of certified companies includes Legg Mason, Alstom, Mabey, and CPA Global among others.
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