Women on Business

JANUARY 17, 2011

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

APRIL 17, 2013

Benchmark Your Feedback Step 8. Lastly, if you don’t have a capabilities brochure already, develop one now. Invest some resources in developing a high-quality brochure that you can leave as a calling card with clients and prospects during new business discussions. Interacting with the press is another key pillar of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Benchmarks for measurement. by Hank Moore.

Positioning 50

Positioning Company Strategic Planning Guidelines 50