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If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. They will not compromise their value system and personal ethics for temporary gain. Want to find out? On with the exam… Section I: Character.
Our responsibility is to respect the ethic. A goal is a specific target and the objectives are the attainment components/benchmarks/hurdles which will lead you toward achieving said goal. Furthermore, the enduring anchor of an organization is found in its values and ethics, not its mission. Vision never drives mission.
Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.
Rather they should benchmark their decisions against the question of “is it the right thing to do?” I don’t know about you, but it’s almost as if we have raised a generation of leaders who feel they have a moral and ethical obligation to be politically correct – WRONG. How sad is this? Are these extreme statements?
Today, we see growing interest in new business benchmarks and in potential breakthrough materials and forms of energy. Whether in politics, finance, or business, there is growing concern that many leaders have lost their moral compass. The Moral Frame. In Abundance Frame, the $64 trillion question is: “abundance for whom?”
You suspect that your finance colleague might be fudging numbers, your boss isn’t telling his manager the truth about an important project, or your co-worker is skipping out of the office early but leaving her computer on so it looks like she’s just down the hall. Sometimes you sense that something isn’t right at work.
I’m sure you’ll enjoy his wisdom about the intersection of character, trust, and ethics. We are prone to make bad, and sometimes unethical judgements when there is greater pressure to “get’er done,” versus to get things done ethically, safely, or legally. Some people would call these virtues and they are.
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